Brand Purist ®

Brand sprints — launch or refocus your brand within days.

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Effective, affordable branding, created at speed

Designed for start-ups and agile businesses

Collaborative online process with workshops

Delivers branded assets essential for launch

Our brand sprints are the leaner way of branding, designed to launch brands in just 10 days.

Businesses must seize the moment to survive and thrive in a rapidly changing world. You need branding that projects credibility and inspires trust. When a large upfront investment for a lengthy branding project is out of reach, brand sprints are the answer.

Sprints to suit your business needs

The brand identity sprint is a must-have if it’s your first time working with us. You can go ahead with other sprints when you need them.

Brand identity sprint

Defines your core purpose, values and personality (essential)

Brand name sprint

Generates an impactful name to suit your brand (optional)

Verbal and written identity sprint

Forms key messages to describe you and what you do (optional)

Visual identity sprint

Delivers essential design assets and a simple website (optional)

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A streamlined, strategic process

Our brand sprints have evolved from our classic branding process. Key stages take on a compressed form to launch your brand with maximum efficiency.

Brand identity (essential)
Brand name (optional)
Visual identity (optional)
Verbal and written identity (optional)
Day 1
Day 3
Day 5
Day 10

“Absolutely loved going through the Brand Purist brand sprints. What a great idea with a superb outcome. I’m looking forward to working together in the coming years.”

Helen Ashton • Founder, CEO of Shape Beyond (ex-CFO of ASOS)

“What a ride! We would strongly recommend Brand Purist’s brand sprints for any start-up out there. You really learn a lot about who you are and bond even more as a team.”

Leo Gaspar • Co-Founder, CSO of Huddle

Are brand sprints right for you?

Compare the sprints to our classic branding process. If you are looking for a more in-depth approach, our classic process might work better for you.

Brand sprints

Brand sprints are an exciting, intense experience! They provide a solid foundation for your brand and basic branded assets to get you up and running quickly.

  • Engages founders and leadership team
  • Maximum number of participants is 3
  • Includes workshops
  • Process takes up to 10 days with strict time constraints
  • Demands fast decision making and tolerance for imperfection
  • Focus is on the foundations and essential branded assets

Our classic branding process

If you’re looking to invest more time and budget, a deeper dive into branding may suit you better. The result is a brand that’s right for you, down to the last detail.

  • Engages stakeholders at every level of your organisation
  • Any number of participants can join activities
  • Includes workshops, surveys, site visits, staff and client interviews
  • Process can take 3-6 months depending on business size
  • Allows much more time for reflection and perfecting solution
  • All facets of your brand are taken into account

Frequently asked questions