# > Brand Purist: London-based branding agency for founder-led businesses. Brand Purist focuses on clear thinking and direct collaboration to build brands that last. Founders work directly with the person shaping their brand — keeping thinking, decisions and execution aligned from start to finish. From focused Brand Sprints to long-term Embedded Brand Partnerships, Brand Purist creates clear, coherent and enduring brands. ## Core Content (English) ### Pages - [Branding](https://brandpurist.com/branding/) - Inspire trust. Project credibility. Realise your vision. Launch your new business with the branding it deserves. - [Contact us](https://brandpurist.com/contact/) - Get in touch with Brand Purist — London-based branding studio for founders and growing businesses. - [Privacy and cookie policy](https://brandpurist.com/privacy/) - Your privacy and security of personal information is important to Brand Purist. Our privacy policy describes how we protect and make use of the information you give us. - [Brand Sprints](https://brandpurist.com/brand-sprints/) - The Brand Sprint is a leaner way of branding, designed for startups and agile businesses to launch or refocus their branding within days. Are you ready to fast-track your brand? - [Creative & design disciplines](https://brandpurist.com/branding-projects/design/) - Discover Brand Purist’s branding related creative and design work. - [Branding projects](https://brandpurist.com/branding-projects/) - Explore Brand Purist’s portfolio of branding and design work. - [Embedded Brand Partner](https://brandpurist.com/embedded-brand-partner/) - Grow your brand with a dedicated branding specialist who feels like part of your team. - [Branding Agency London](https://brandpurist.com/branding-agency/) - Brand Purist is a small but mighty branding agency from London, founded in 2012. We demystify high-concept branding and make it accessible to small, forward-thinking businesses. - [The process of branding](https://brandpurist.com/branding-process/) - Find out how rigorous research, expert strategy and cutting-edge design come together to create effective, memorable brands. - [Branding packages and pricing](https://brandpurist.com/branding-pricing/) - Brand development packages and pricing, to suit your business needs and match your budget. - [Why is branding important for small businesses?](https://brandpurist.com/value/) - Learn about how branding can attract new business, cement relationships with existing customers and differentiate your company from competitors. - [Terms and conditions](https://brandpurist.com/terms/) - - [Branding advice](https://brandpurist.com/branding-advice/) - Guidance, tips and ideas for unlocking your business’ potential through branding. - [Branding services](https://brandpurist.com/branding-services/) - A comprehensive overview of Brand Purist’s branding and design services. - [10 principles for good branding](https://brandpurist.com/10-principles-for-good-branding/) - What makes a successful brand? Discover the ten principles for good branding and find out how they could impact your business. - [Our clients](https://brandpurist.com/clients/) - Brand Purist builds branding and design partnerships with small businesses and startups. Our clients come from a diverse range of industries and locations including Europe, America and Asia. - [Newsletter](https://brandpurist.com/newsletter/) - Sign up to our newsletter - [Jobs](https://brandpurist.com/jobs/) - Help support small businesses and startups on their branding journey. Are you a brand purist? - [Rebranding](https://brandpurist.com/rebranding/) - Refocus your strategy. Refresh your identity. Reignite interest. Rebrand your business for its next chapter. - [/](https://brandpurist.com/) - Strategic brand development. Collaborative branding process. Decisive brand sprints. London-based branding agency for founder-led businesses. Clear thinking. Direct collaboration. Brands built to last. ### Branding Services - [/branding-services/--blank/](https://brandpurist.com/branding-services/--blank/) - - [Brand architecture](https://brandpurist.com/branding-services/brand-architecture/) - Organising your portfolio of companies, products or services into an impactful system of brands. - [Brand audit](https://brandpurist.com/branding-services/brand-audit/) - Dissecting your existing brand to uncover audience perceptions and opportunities for improvement. - [Brand communications](https://brandpurist.com/branding-services/brand-communications/) - Creating a cohesive system of visual and verbal elements that shape all your interactions with your audiences. - [Brand consulting](https://brandpurist.com/branding-services/brand-consulting/) - Partnering with you to provide expert advice and guidance to nurture your brand’s long-term success. - [Brand design](https://brandpurist.com/branding-services/brand-design/) - Encapsulating your brand’s essence into visuals, messages, online and physical touchpoints, and customer experiences. - [Brand development](https://brandpurist.com/branding-services/brand-development/) - Creating and maintaining a strategic and consistent brand identity to resonate with your target audience. - [Brand guidelines](https://brandpurist.com/branding-services/brand-guidelines/) - Documenting your brand identity to enable consistent brand experiences and efficient brand management. - [Brand identity](https://brandpurist.com/branding-services/brand-identity/) - Developing a cohesive and unique system to describe and present your organisation, and inform everything you do. - [Brand image](https://brandpurist.com/branding-services/brand-image/) - Influencing perceptions through a coherent brand identity and consistent experiences at every touchpoint. - [Brand implementation](https://brandpurist.com/branding-services/brand-implementation/) - Unveiling your brand to the world and applying it consistently to all relevant channels and touchpoints. - [Brand management](https://brandpurist.com/branding-services/brand-management/) - Overseeing and maintaining your brand to ensure consistency, relevance and alignment with your business goals. - [Marketing design](https://brandpurist.com/branding-services/brand-marketing-design/) - Developing strategic visual assets that support your campaigns and help you connect with your audience. - [Brand messages](https://brandpurist.com/branding-services/brand-messages/) - Developing clear and compelling brand messages that articulate your value proposition and benefits to audiences. - [Brand naming](https://brandpurist.com/branding-services/brand-naming/) - Devising a protectable, memorable and meaningful name for your organisation, product or service. - [Brand photography](https://brandpurist.com/branding-services/brand-photography/) - Capturing authentic, high-quality images that communicate your brand’s personality, story and values. - [Brand positioning](https://brandpurist.com/branding-services/brand-positioning/) - Establishing your unique place in the marketplace and in the minds of your target audience. - [Brand purpose](https://brandpurist.com/branding-services/brand-purpose/) - Encapsulating the brand’s commitment to a higher goal, serving as its compass in creating meaningful connections. - [Brand research](https://brandpurist.com/branding-services/brand-research/) - Gathering knowledge and uncovering insights about your brand, audience and competitors to build successful strategies. - [Brand strategy](https://brandpurist.com/branding-services/brand-strategy/) - Crystallising your brand’s foundational values to help stand out, resonate with audiences and drive growth. - [Brand values](https://brandpurist.com/branding-services/brand-values/) - Defining the principles that guide your brand, reflect what you stand for, and shape customer experiences. - [Brand voice](https://brandpurist.com/branding-services/brand-voice/) - Defining a unique voice that reflects your brand’s personality and sets the tone for how you engage with audiences. - [Branded animation](https://brandpurist.com/branding-services/branded-animation/) - Expressing your brand message in a dynamic and engaging way through animated storytelling. - [Stationery design](https://brandpurist.com/branding-services/branded-stationery-design/) - Creating elegant branded stationery that ensures your communications are polished, professional and consistent. - [Branding workshop](https://brandpurist.com/branding-services/branding-workshop/) - Facilitating activities that get your team engaged with your brand, and aligned on its purpose and direction. - [Logo design](https://brandpurist.com/branding-services/logo-design/) - Crafting the most important symbol of your brand’s identity to inspire all of your visual communication. - [Motion graphic design](https://brandpurist.com/branding-services/motion-graphic-design/) - Bringing static visuals to life with movement, helping your brand grab customers’ attention. - [Packaging design](https://brandpurist.com/branding-services/packaging-design/) - Creating branded packaging that captures attention, reflects your values and stands out on the shelf. - [Print design](https://brandpurist.com/branding-services/print-design/) - Designing impactful printed materials that carry your brand message and visual identity into the real world. - [Environmental graphics](https://brandpurist.com/branding-services/signage-environmental-graphics/) - Designing visual elements for physical spaces that reflect your brand and create a memorable in-person experience. - [UI design](https://brandpurist.com/branding-services/ui-design/) - Designing intuitive user interfaces for consistent brand experiences across all digital touchpoints. - [Verbal identity](https://brandpurist.com/branding-services/verbal-identity/) - Shaping your brand’s verbal and written language, what it says and how it says it to resonate with audiences. - [Visual identity](https://brandpurist.com/branding-services/visual-identity/) - Crafting your brand’s visual language, including your logo, typography, colour palette and graphic artworks. - [Web design](https://brandpurist.com/branding-services/web-design/) - Designing perfectly on-brand online experiences, including websites, digital interfaces, web apps and more. - [Webflow development](https://brandpurist.com/branding-services/webflow-development/) - Designing and building engaging and brand-driven custom Webflow websites to impress your customers. ### Branding Projects - [Aniseed PR • Brand identity for PR firm with a distinct flavour](https://brandpurist.com/branding-projects/aniseedpr-illustrative-visual-identity/) - Reimagining the brand of a PR firm with a distinct flavour. Illustration and typography-driven visual identity for a personable and insightful company. - [CreateMe • Branding an on-demand apparel manufacturing startup](https://brandpurist.com/branding-projects/createme-tech-startup-brand-evolution/) - Shaping the brand of an on-demand apparel manufacturing startup. We consolidated their brand and created a unified design language. - [Environmental graphics](https://brandpurist.com/branding-projects/design/environmental-graphics/) - Brands need to capture their audiences' attention. See how design can help you stand out in the physical space and entice people in. - [Infographic animations](https://brandpurist.com/branding-projects/design/infographics/) - A compelling infographic-style animation can convey your brand’s message to your audience in a clear format. View our animated infographic work. - [Logo designs](https://brandpurist.com/branding-projects/design/logo/) - The logo inspires all of your visual communication. It’s the most important element of your brand identity. Delve into our favourite logo designs. - [Marketing design](https://brandpurist.com/branding-projects/design/marketing/) - It’s essential to spread your brand’s message in one way or another. Be inspired by our range of flyers, booklets, pull-up banners, t-shirts and tote bags. - [Motion graphic design](https://brandpurist.com/branding-projects/design/motion-graphics/) - Bringing graphic design to life through movement is a powerful way to pull audiences in. See our animated logos, plus in-store and online promo videos. - [Photography and retouching](https://brandpurist.com/branding-projects/design/photography/) - Bespoke photography adds great depth to the visual language of any brand. Our selection includes fashion, lifestyle, product and still life images. - [Stationery design](https://brandpurist.com/branding-projects/design/stationery/) - Quality branded stationery can be an impactful introduction to your brand. Explore our collection of business cards, compliment slips and letterheads. - [Website design](https://brandpurist.com/branding-projects/design/website/) - Your organisation’s website is one the most visible expressions of your brand. Discover how we interpret visual identities for the web. - [Fliff • Branding a social sportsbook startup](https://brandpurist.com/branding-projects/fliff-social-sportsbook-branding/) - A brand to excite gamers, investors and talent. We distilled the brand strategy and elevated the visual identity for this social sportsbook startup. - [GivingWays • Fluid branding to attract the next generation of charity donors](https://brandpurist.com/branding-projects/givingways-charity-platform-branding/) - A flexible identity system with a meaningful name and fluid logo, designed to make the next generation excited about supporting charities. - [Glamp • Branding a startup that spreads the love of glamping](https://brandpurist.com/branding-projects/glamp-glamping-marketing-platform-branding/) - Creating an adventurous brand with community at its heart. Disrupting the preconceptions of glamorous camping and appealing to a young, eclectic audience. - [Huddle • Branding a software startup for gaming operators](https://brandpurist.com/branding-projects/huddle-gaming-software-provider-branding/) - An international identity that reflects partnership, team spirit and sports. We worked with gaming industry veterans to launch their tech startup brand. - [International Council of Design x JCDecaux • Taking over the advertising space on one of Europe's busiest roads for World Communication Design Day](https://brandpurist.com/branding-projects/icograda-jcdecaux-cromwellroad-design-takeover/) - Advertising space takeover on one of Europe’s busiest roads, showcasing winning designs that celebrate the first 50 years of the International Council of Design. - [ICON Printing • Strategic rebrand and vibrant visual identity for creative custom clothing company.](https://brandpurist.com/branding-projects/icon-printing-design-led-custom-clothing-supplier-brand/) - Complete brand strategy and visual identity overhaul for custom clothing company. We reinvigorated ICON by focusing on design, quality and the creative industry. - [Key Business Consultants • Modern rebranding to boost accountancy firm’s credibility](https://brandpurist.com/branding-projects/key-business-consultants-accountants-branding/) - Accountancy doesn’t need to feel corporate. We unlocked the credibility of a London-based firm through a refreshing brand strategy and modern brand identity. - [Mind Detect • Branding a tech recruitment agency](https://brandpurist.com/branding-projects/mind-detect-tech-recruitment-agency-branding/) - A brand built for uniting ethical tech companies with like-minded candidates. We collaborated with a purpose-driven recruitment agency to start their brand. - [One Small Pixel • Rebranding a creative studio](https://brandpurist.com/branding-projects/one-small-pixel-creative-studio-branding/) - Reigniting a creative studio’s spark by sharpening brand values, producing inventive messaging and energising the visual identity. - [Playfilled • Flexible branding for an experimental people consultancy](https://brandpurist.com/branding-projects/playfilled-people-consultancy-branding/) - Shifting beliefs around play. We created a fluid visual identity to express playfulness and resilience for an experimental people consultancy. - [Reading Mate • Branding an edtech startup](https://brandpurist.com/branding-projects/reading-mate-education-tech-startup-branding/) - Branding an edtech startup on a mission to give every child the best chance in life. Aligning the team along a single vision. Creating a brand worthy of their cause. - [Shape Beyond • Branding a strategic business consultancy](https://brandpurist.com/branding-projects/shape-beyond-business-consultancy-branding/) - Reshaping the preconceptions about consultancy. We partnered with business transformation experts to create a mould-breaking, dynamic brand. - [Skill Trace • Creating a tech recruiter brand](https://brandpurist.com/branding-projects/skill-trace-it-recruitment-branding/) - Creating a brand for a US-based tech recruiters committed to uniting people for success. Capturing this new venture’s aspirations through strategy and design. - [Sorel Point • Insurance broker branding](https://brandpurist.com/branding-projects/sorel-point-insurance-broker-branding/) - We helped crystallise the vision and launch a distinct and credible brand at speed for Jersey-based independent insurance advisors. - [Spell Change • Branding a creative agency for charities](https://brandpurist.com/branding-projects/spell-change-creative-agency-brand/) - Impactful visual identity showing the power of clear communications. We designed a brand for a creative agency for charities and ethical businesses. - [The Foods of Athenry • Refreshing a free-from baked goods brand](https://brandpurist.com/branding-projects/the-foods-of-athenry-branding/) - Refreshing a family-owned baked goods brand. We refined the purpose and the visual identity to make all product ranges consistent and memorable. - [URTA • Brand strategy and design for Asian footwear connecting East and West](https://brandpurist.com/branding-projects/urta-cultural-fusion-footwear-brand/) - London-inspired fashion footwear brand, designed for a Chinese audience — from the logo, through to photography and brand guidelines. - [ViB Community • Branding a tech professional network](https://brandpurist.com/branding-projects/vib-community-tech-network-branding/) - We collaborated with the US company to create a distinct and inspiring brand that can earn the trust of discerning tech professionals. - [YR x A Bathing Ape • A personalised fashion collaboration of cult brand A Bathing Ape with the live design and print specialists](https://brandpurist.com/branding-projects/yr-bathing-ape-cult-fashion-collaboration/) - Co-branding identity created for YR Store’s product customization collaboration with Japanese streetwear cult brand, BAPE, at Selfridges in London. - [YR • Long-term branding partner to product customisation pioneers](https://brandpurist.com/branding-projects/yr-brand-transformation-partnership/) - Always evolving the brand of a global, fashion-savvy software company. We are the brand transformation partner of the product customisation pioneer. - [YR Live • Rebranding an experiential product customisation and live printing company](https://brandpurist.com/branding-projects/yr-live-design-customisation-event-printing-branding/) - An energetic rebrand to excite the events industry. A complete visual identity overhaul for an experiential product customisation and live printing company. - [YR x SpongeBob • Fashion co-branding and retail design](https://brandpurist.com/branding-projects/yr-spongebob-krusty-pants-takeover-cobranding/) - Our bespoke branding and design transformed the Krusty Pants customisation experience into a vibrant retail phenomenon at Topman. - [YR x Star Wars • An iconic personalised fashion collaboration exclusive to Selfridges, London](https://brandpurist.com/branding-projects/yr-star-wars-personalised-fashion-collaboration/) - Fashion personalisation experience at Selfridges, London. Crafting co-branding and visual identity for YR’s collaboration with the world's biggest movie franchise. - [YR Store • Branding the fashion customisation pioneers revolutionising retail](https://brandpurist.com/branding-projects/yr-store-design-print-fashion-brand/) - The world’s first live fashion customisation brand partnering with A Bathing Ape, Obey, Star Wars and more. Designed by Brand Purist. ### Branding Advice & Posts - [The branding process explained](https://brandpurist.com/branding-advice/branding-process-explained/) - Discover the 4 essential steps of branding: research, strategy, design and implementation, devised to deliver a comprehensive brand identity. - [What is the visual identity?](https://brandpurist.com/branding-advice/breaking-down-the-visual-brand-identity/) - The visual brand identity is a coherent system of symbols which encapsulate and convey your brand values. Learn about its purpose and impact. - [Budgeting for branding](https://brandpurist.com/branding-advice/budgeting-for-branding/) - Let’s break down the components of branding, see the costs involved and highlight some tips and pitfalls to consider when planning your budget. - [Choosing the right branding partner](https://brandpurist.com/branding-advice/choosing-the-right-branding-partner/) - Rebranding your existing venture or creating a new brand? It’s crucial that you team up with the right people. Read on for our recommendations. - [What is branding?](https://brandpurist.com/branding-advice/definition-of-branding/) - What is the definition of branding? It’s much more than a logo, it impacts all areas of your business. Brush up your knowledge of this fundamental concept. - [10 misconceptions about branding](https://brandpurist.com/branding-advice/10-misconceptions-about-branding/) - In this article we shine the light on some of the most common misconceptions holding businesses back from embracing the benefits of branding. - [5 pitfalls of the branding process](https://brandpurist.com/branding-advice/5-pitfalls-of-branding-process/) - Are you anxious about embarking on a branding journey? Look out for these 5 common mistakes that can disrupt the creative process. - [How do I name my new business or startup?](https://brandpurist.com/branding-advice/how-do-i-name-my-new-business-or-startup/) - Struggling to find a brand name for your killer business idea? Naming is tough, but we break name creation down into a step-by-step guide. - [How do I brand my startup through sprints?](https://brandpurist.com/branding-advice/how-do-i-brand-my-startup-through-sprints/) - Creating a new brand doesn’t have to be a long, complex process. Can you be decisive and embrace an 80% solution? If so, brand sprints are for you. - [How much should a startup spend on branding?](https://brandpurist.com/branding-advice/how-much-should-a-startup-spend-on-branding/) - Putting a price tag on creative work is tricky. Here is what new businesses should expect when looking for professional branding support. - [How to choose a branding agency for my startup?](https://brandpurist.com/branding-advice/how-to-choose-a-branding-agency-for-my-startup/) - Looking for expert branding help for your fledgling business? Here is what to keep in mind when picking a branding partner for the long-haul. - [Why is branding important for startups?](https://brandpurist.com/branding-advice/why-is-branding-important-for-startups/) - Are you just starting a new business? Unsure about investing into branding? Read our four most important reasons why branding is crucial for startups. - [The origins of the 10-day Brand Sprint](https://brandpurist.com/branding-advice/the-origins-of-the-10-day-brand-sprint/) - Turning failure into success: how the first holistic 10-day brand sprint was born, and the perspective we gained from building brands at high speed.