Brand Purist • Branding process

A strategic and collaborative branding process leads to your inspired brand.

Creating memorable and meaningful brands through a four-stage process: research, strategy, design and implementation. Whether you are starting a new business or revamping an old one, our approach can work for you.

New brand

Kickstart your new business with a professional brand identity that inspires trust and communicates credibility. Get your branding right from the start and realise your vision sooner.

Rebrand

Change your positioning, refresh your neglected brand, or reboot completely. Get the most out of your business and take it to the next level with the help of a rational and inspiring rebrand.

1.

Research

To create a relevant, distinct and impactful brand, we need to understand the world it’s meant to inhabit. We learn about your organisation, existing branding, audiences, competitors and more.

Designer making research notes at his desk.
Strategist reading brand positioning documents.
2.

Strategy

Next up is crystallising your brand purpose, core values, personality and positioning. We create an evocative brand name and start working on a framework for your verbal and written communications.

3.

Design

Your brand’s visual identity goes far beyond the logo. We craft a coherent, overarching design system. Informed by the extensive groundwork we’ve done and inspired by your vision of the future.

Designers looking at a wall covered in logo development work print-outs.
  • Outdoor poster with geometric artwork and bold typography designed for footwear brand URTA.
  • A set of simple icons designed for GivingWays.
  • Printmaker inspecting an ICON Printing logo which has been freshly screen printed on a green t-shirt.
  • Comp slips for Key Business Consultants with the key logo mark and half-tone photographs.
  • Printing and collection areas at the YR Live brand launch event, decorated with their brand identity.
4.

Implementation

Your brand is revealed to the world. Implementation can take many forms, from printing high-end business cards to complex websites or a series of brand films to name just a few. The roll-out is tailored to your organisation entirely.

  • Homepage of URTA's website with photo of women's footwear.
  • GivingWays stationery items such as letterhead, business cards, comp slips, badges and a medallion for rewarding donors.
  • ICON Printing homepage with hero images that bring out the company's quality and attention to detail.
  • Services page design on the Key Business Consultants website, viewed on a tablet.
  • YR Live website homepage design with a background image of interaction with t-shirt design software.
  • Booklet about the URTA brand written in Chinese and illustrated with photographs of Shoreditch, London.
  • GivingWays logo used as a design element, combined with photography and shown on a large outdoor billboard.
  • The back of compliment slips with ICON Printing's signature geometric graphics.
  • Infographic diagram in a Key Business Consultants booklet illustrated with bold photography of antique keys.
  • Branded booklet pages explaining the values YR Live delivers to its clients.
  • Women's trainer shoes photographed for URTA lookbook in Shoreditch.
  • White tote bag which says 'All the ways of Giving' in a type design derived from the GivingWays logo mark.
  • Canvas tote bag with bold, graphic artwork based on the ICON Printing mark.
  • Photo of Gary Green, founder of Key Business Consultants, with a branded pull-up banner in the background.
  • Close-up of screen printed YR Live comp slips with detailed hot pink shard patterns.

What happens after?

After we’ve supplied you with the agreed deliverables we’ll want to see your organisation succeed. We’ll remain ready to offer our unique insights as brand consultants and our skills as designers to nurture your brand.