--- title: "Rebrand Sprint | Brand Purist • Branding Agency from London" description: "Grown fast through acquisition? Have a deadline you can’t move? A launch, a funding round, an investor update? Here’s a complete rebrand in six weeks without losing rigour." image: "https://brandpurist.com/social.jpg" --- [Brand Purist](/) • [Rebrand Sprint](/rebrand-sprint/) # Rebrand Sprint Six weeks, from start to finish — a complete rebrand without losing rigour. Based on our pioneering [10-day Brand Sprints.](/brand-sprints/) [Schedule a call](https://calendly.com/brandpurist/30min) [Share your details](/contact/) [[Video](/assets/videos/brand-purist-home-square.mp4) *Play showreel*](https://youtu.be/r2wrTetXTa0) [Learn more about the Rebrand Sprint](/rebrand-sprint/#learn-more) ## No six months to spare: Rebrand in 6 focused, action-oriented weeks. Grown fast through acquisition? Operating under multiple different names? Have a deadline you can’t move? A launch, a funding round, an investor update? There’s no time for the classic agency process. As pioneers, we moulded the [Brand Sprint](/brand-sprints/) into an efficient, proven system. The Rebrand Sprint extends that same methodology into six weeks, a full scope and the depth a rebrand deserves. [Schedule a call](https://calendly.com/brandpurist/30min) [Share your details](/contact/) [Video](https://www.youtube.com/embed/FOmSSV5uxmk?hl=en-gb&cc_lang_prefen-gbs&cc_load_policy=1&rel=0&vq=hd1080&controls=1&playsinline=1&modestbranding=1) ### Proven sprint method Built on the tried and tested approach behind our 10-day Brand Sprints. ### Founder-to-Founder Direct collaboration that keeps thinking, decisions and execution seamless. ### Committed timeline No guessing or delays, but clear structure, accountability and strict deadlines. ### Compression, not compromise Focus, immersion and decisive action deliver a full rebrand without shortcuts. ## Build the rebrand you actually need Every Rebrand Sprint begins the same way: strategy first. From there, the choice is yours — naming, messaging, visual identity — build the scope around what your business needs. [Schedule a call](https://calendly.com/brandpurist/30min) [Share your details](/contact/) £ GBP € EUR $ USD Foundational ### Brand strategy Defines the level of change needed, from a targeted refresh to a full rebuild. Realigns your team and brand architecture, where necessary. Sets the new direction, positioning and narrative. £3,800 €4,450 $5,150 Optional ### Brand name Finds a name that matches where your business is headed. £2,800 €3,250 $3,750 Optional ### Verbal identity Rebuilds your messaging so there's one clear, shared story. £3,500 €4,050 $4,750 Optional ### Visual identity Delivers a full identity system built to carry an established brand. £6,400 €7,450 $8,650 Fees are charged in British Pounds. Prices are valid until 31 December 2026. All prices are exclusive of VAT, which will be added if applicable. ## A streamlined, strategic process The 6 weeks of the rebrand sprint are carefully planned, front-loaded with research and direction. There’s ample time to refine, agree and build fundamental brand assets. Brand strategy Brand name Visual identity Verbal identity Handover Week 1 Week 2 Week 5 Week 6 **Looking for something even faster?** Our 10-day Brand Sprint can deliver targeted change for existing brands with limited brand recognition and small, decisive teams. [Discover the Brand Sprint](/brand-sprints/) [![Huddle’s logo appears as signage on the wall of a stylish office.](/branding-projects/huddle-gaming-software-provider-branding/huddle-thumb-brandpurist-bence-bilekov-700.jpg)](/branding-projects/huddle-gaming-software-provider-branding/) Branding a software provider that helps gaming operators thrive: “What a ride! We would strongly recommend Brand Purist’s brand sprints for any startup out there. You really learn a lot about who you are and bond even more as a team.” ![Portrait of Leo Gaspar, Co-Founder, CSO of Huddle](/assets/images/testimonial-huddle.jpg) **Leo Gaspar** Co-Founder, CSO of Huddle [![Reading Mate logo featuring a heart shaped mark that also looks like a highly simplified depiction of a person holding a tablet.](/branding-projects/reading-mate-education-tech-startup-branding/reading-mate-thumb-brandpurist-bence-bilekov-700.jpg)](/branding-projects/reading-mate-education-tech-startup-branding/) Edtech startup branding to give children the best chance in life: “We’re absolutely delighted with the outcome and feel like we have so much more clarity as a business and team. Couldn’t recommend highly enough!” ![Portrait of Hannah Rix, Co-Founder of Reading Mate](/assets/images/testimonial-reading-mate.jpg) **Hannah Rix** Co-Founder of Reading Mate [![Simple graphic featuring green rectangles on dark blue background falling, like money, behind the Fliff logo.](/branding-projects/fliff-social-sportsbook-branding/fliff-sportsbook-branding-thumb-brandpurist-bence-bilekov-700.jpg)](/branding-projects/fliff-social-sportsbook-branding/) Branding a social sportsbook startup: “We came to Brand Purist to create a new visual identity, but the sprint process went much beyond that in also helping us refine our core values and vision for the brand.” ![Portrait of Matt Ricci, CEO, Co-Founder of Fliff](/assets/images/testimonial-fliff.jpg) **Matt Ricci** CEO, Co-Founder of Fliff ## Is the six-week Rebrand Sprint right for you? Compare the 6-week Rebrand Sprint to our Classic Rebrand and the 10-day Brand Sprint. [Schedule a call](https://calendly.com/brandpurist/30min) [Share your details](/contact/) ### Classic Rebrand From considered refreshes to complete rebrands at a pace built for clarity and buy-in. **Best for:** Depth and comprehensive roll-out **Stakeholders:** All levels across the organisation **Timescale:** 12 - 14 weeks **Scope:** Full service tailored to your challenge **Investment:** £9,500 – £22,500 iExact fee determined after scoping. [Explore our rebranding services](/rebranding/) ### 6-week Rebrand Sprint Compressing the traditional process into six focused weeks to move fast without losing rigour. **Best for:** Fast rebrands, core assets **Stakeholders:** Founders and C-suite **Timescale:** 6 weeks **Scope:** Strategy, design, optional add-ons iCovers Brand Strategy and Visual Identity; add Verbal Identity, Naming, if needed. **Investment:** From £9,700 iCovers Brand Strategy and Visual Identity components, excludes Naming and Verbal Identity. Schedule discovery call ### 10-day Brand Sprint The fastest way to launch a professional brand, providing a solid foundation and basic assets. **Best for:** New brands, limited launch assets **Stakeholders:** Founders and C-suite (max. 3) **Timescale:** 2 weeks **Scope:** Strategy, design, optional add-ons iCovers Brand Strategy and Visual Identity; add Verbal Identity, Naming, if needed. **Investment:** From £3,700 iCovers Brand Strategy and Visual Identity components, excludes Naming and Verbal Identity. [Discover the Brand Sprint](/brand-sprints/) Fees are charged in British Pounds. All prices are exclusive of VAT, which will be added if applicable. ## Frequently asked questions [Video](https://www.youtube-nocookie.com/embed/F4DMpT-FKoo?rel=0&vq=hd1080&controls=1&showinfo=0) - What is a rebrand sprint? The Rebrand Sprint is a fast, collaborative process that compresses months of a traditional rebrand into just six weeks. It achieves that by streamlining activities and decision-making, while maintaining the level of quality and rigour. It typically covers all facets of branding: strategy, naming, visual identity and verbal identity. - Who is the rebrand sprint for? It’s ideal for action-oriented, decisive founders who don’t have months to rebrand. When your business grows quickly through acquisition or your startup is preparing for a new funding round, the speed of branding can make all that difference. - What makes a rebrand sprint different from other rebranding projects? What makes the Rebrand Sprint unique is its focus and sense of momentum. But it isn’t simply speed; anyone can say they’ll deliver your rebrand faster. What makes Brand Purist’s Rebrand Sprint different is the proven methodology originating from our pioneering 10-day Brand Sprints. It’s immersive – we’re not distracted by other projects but focus completely on yours. It offers close collaboration and thoughtful workshops that enable you to shape the brand directly. - Is the 6-week timeline fixed? There is some flexibility but ideally, yes. Maintaining focus and a sense of momentum is vital for the sprint. The project stops being a sprint, if it runs much longer. Remember, our original Brand Sprint is only 10 days, so the Rebrand Sprint with its 6 weeks is already an extended timeline. - Does a rebrand sprint happen online or in person? By default, Rebrand Sprints are run entirely remotely and are open to businesses all around the world. The sprints consist of a series of virtual meetings and workshops. They’re convenient for everyone to attend and save precious time. We can also facilitate these activities in person, especially, if the quality of the rebrand is impacted by it. If you have shops or other sites that play directly into the brand, we’ll likely want to experience them first hand. - Can the rebrand sprint be run anywhere in the world? Mostly, yes. Our Rebrand Sprints are designed to help businesses around the world through virtual meetings and online workshops. However, if your business’ success depends on a physical space (i.e. shop), we’ll likely want to experience it in person. From our base in London, we can quickly reach destinations in Europe, and we’re also open to travelling further afield. - Why is the strategy part a must-have but the rest are optional? The Brand Strategy component is essential because it defines the level of change needed, from a targeted refresh to a full rebuild, and anything in between. It also helps realign your team and brand architecture, if necessary, and sets the new brand narrative and positioning. We need this foundational piece for everything that comes after. We can’t create a Visual Identity (or anything else) without a clear strategic direction. - What if I don’t need everything? That’s fine, you can bypass that component, opt for a shorter timeline or give more time to something else. - How much commitment is a rebrand sprint? We recommend setting aside time in your calendar for this, the first two weeks will be especially busy. The speedy turnaround is made possible by your focus, active participation and prompt feedback. 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