What is branding?
What is the definition of branding? It’s much more than a logo, it impacts all areas of your business. Brush up your knowledge of this fundamental concept.
Brand Purist • Branding advice
Guidance, tips and ideas for unlocking your business’ potential through branding.
Branding basics
Choosing the right branding partner
Rebranding your existing venture or creating a new brand? It’s crucial that you team up with the right people. Read on for our recommendations.
Budgeting for branding
Let’s break down the components of branding, see the costs involved and highlight some tips and pitfalls to consider when planning your budget.
10 misconceptions about branding
In this article we shine the light on some of the most common misconceptions holding businesses back from embracing the benefits of branding.
Branding process
The branding process explained
Discover the 4 essential steps of branding: research, strategy, design and implementation, devised to deliver a comprehensive brand identity.
What is the visual identity?
The visual brand identity is a coherent system of symbols which encapsulate and convey your brand values. Learn about its purpose and impact.
5 pitfalls of the branding process
Are you anxious about embarking on a branding journey? Look out for these 5 common mistakes that can disrupt the creative process.
How do I name my new business or startup?
Struggling to find a brand name for your killer business idea? Naming is tough, but we break name creation down into a step-by-step guide.
Startup branding
How do I brand my startup through sprints?
Creating a new brand doesn’t have to be a long, complex process. Can you be decisive and embrace an 80% solution? If so, brand sprints are for you.
Why is branding important for startups?
Are you just starting a new business? Unsure about investing into branding? Read our four most important reasons why branding is crucial for startups.
How to choose a branding agency for my startup?
Looking for expert branding help for your fledgling business? Here is what to keep in mind when picking a branding partner for the long-haul.
How much should a startup spend on branding?
Putting a price tag on creative work is tricky. Here is what new businesses should expect when looking for professional branding support.