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Brand Purist • Branding projects

Clear positioning. Coherent messaging. Purposeful design.

Professional services
Consulting
Shape Beyond logo featuring a stylish type and a mark made up of a single continuous line depicting the letter ‘S’ inside of a ‘B’.
Shape Beyond

Reshaping the preconceptions about consultancy. We partnered with business transformation experts to create a mould-breaking, dynamic brand.

Tech
Community
ViB Community banners hanging on a building
ViB Community

We collaborated with the US company to create a distinct and inspiring brand that can earn the trust of discerning tech professionals.

Tech
Manufacturing
White CreateMe logo type on black background.
CreateMe

Consolidating a portfolio of brands and developing a unified design language for an on-demand apparel manufacturing startup.

Professional services
Tech
Recruitment
Mind Detect brand artwork presented on a tablet.
Mind Detect

A brand built for uniting ethical tech companies with like-minded candidates. We collaborated with a purpose-driven recruitment agency to start their brand.

Professional services
Accounting
Key Business Consultants logo on green background.
Key Business Consultants

Accountancy doesn’t need to feel corporate. We unlocked the credibility of a London-based firm through a refreshing brand strategy and modern brand identity.

Professional services
Consulting
A selection of Playfilled’s adaptive logo designs.
Playfilled

Shifting beliefs around play. We created a fluid visual identity to express playfulness and resilience for an experimental people consultancy.

Professional services
Insurance
Sorel Point logo featuring a yellow mark that is made out of two interlocking hexagons surrounding a rhombus on navy background with light blue linear pattern.
Sorel Point

We helped crystallise the vision and launch a distinct and credible brand at speed for Jersey-based independent insurance advisors.

Tech
Consumer
White YR logo on black in-store counter.
YR

Always evolving the brand of a global, fashion-savvy software company. We are the brand transformation partner of the product customisation pioneer.

Tech
Huddle’s logo appears as signage on the wall of a stylish office.
Huddle

An international identity that reflects partnership, team spirit and sports. We worked with gaming industry veterans to launch their tech startup brand.

Creative services
One Small Pixel white logo on a black background featuring a small square breaking out of a large one.
One Small Pixel

Reigniting a creative studio’s spark by sharpening brand values, producing inventive messaging and energising the visual identity.

Tech
Education
Reading Mate logo featuring a heart shaped mark that also looks like a highly simplified depiction of a person holding a tablet.
Reading Mate

Branding an edtech startup on a mission to give every child the best chance in life. Aligning the team along a single vision. Creating a brand worthy of their cause.

Professional services
Recruitment
Skill Trace logo featuring a mark made up of a simplified magnifying glass and a partial circle together forming an S shape.
Skill Trace

Creating a brand for a US-based tech recruiters committed to uniting people for success. Capturing this new venture’s aspirations through strategy and design.

Consumer
YR Store branded store furniture at Topman’s Oxford Circus location.
YR Store

The world’s first live fashion customisation brand partnering with A Bathing Ape, Obey, Star Wars and more. Designed by Brand Purist.

Tech
Consumer
Photo of a young person, seen from behind, draped in a Glamp branded blanket, standing on a hill and gazing towards a distant range of mountains.
Glamp

Creating an adventurous brand with community at its heart. Disrupting the preconceptions of glamorous camping and appealing to a young, eclectic audience.

Professional services
Creative services
Aniseed PR logo made up of a stylised, orange anise fruit featuring individual letters of ‘ANISEED’ in each of its petals.
Aniseed PR

Reimagining the brand of a PR firm with a distinct flavour. Illustration and typography-driven visual identity for a personable and insightful company.

Creative services
Person carrying a black tote bag with red and white Spell Change logo.
Spell Change

Impactful visual identity showing the power of clear communications. We designed a brand for a creative agency for charities and ethical businesses.

Tech
Guests having fun while their custom t-shirts are being printed at YR Live’s brand launch party.
YR Live

An energetic rebrand to excite the events industry. A complete visual identity overhaul for an experiential product customisation and live printing company.

Consumer
Branded stationery featuring ICON Printing’s signature geometric graphics.
ICON Printing

Complete brand strategy and visual identity overhaul for custom clothing company. We reinvigorated ICON by focusing on design, quality and the creative industry.

Consumer
Biscuit bar packaging designed for The Foods of Athenry.
The Foods of Athenry

Rebranding a family-owned baked goods company. We refined the purpose and the visual identity to make all product ranges consistent and memorable.

Tech
Consumer
Simple graphic featuring green rectangles on dark blue background falling, like money, behind the Fliff logo.
Fliff

A brand to excite gamers, investors and talent. We distilled the brand strategy and elevated the visual identity for this social sportsbook startup.

Tech
Pattern created from GivingWays’ flexible logomark.
GivingWays

A flexible identity system with a meaningful name and fluid logo, designed to make the next generation excited about supporting charities.

Consumer
Footwear
Fashion lifestyle photo of female model standing in front of colourful graffiti in Shoreditch, London, with URTA logo and ‘Cultural Fusion’ tagline overlaid.
URTA

London-inspired fashion footwear brand, designed for a Chinese audience — from the logo, through to photography and brand guidelines.

Consumer
Fashion
YR Store x SpongeBob t-shirts featured in Shoreditch rooftop fashion lookbook.
YR x SpongeBob

Our bespoke branding and design transformed the Krusty Pants customisation experience into a vibrant retail phenomenon at Topman.

Consumer
Fashion
Interactive touchscreen displaying custom t-shirt with YR x Star Wars logo at Selfridges.
YR x Star Wars

Fashion personalisation experience at Selfridges, London. Crafting co-branding and visual identity for YR’s collaboration with the world's biggest movie franchise.

Consumer
Fashion
YR x A Bathing Ape co-branded customization booth at Selfridges department store in London.
YR x A Bathing Ape®

Co-branding identity created for YR Store’s product customization collaboration with Japanese streetwear cult brand, BAPE, at Selfridges in London.

Bold, geometric designs of Icograda’s 50th anniversary displayed on JCDecaux’s advertising space along a busy London road.
International Council of Design x JCDecaux

Advertising space takeover on one of Europe’s busiest roads, showcasing winning designs that celebrate the first 50 years of the International Council of Design.

Brand Purist: London-based branding agency for founder-led businesses where clarity matters.
Clear thinking. Direct collaboration. Decisive delivery.
Get in touch

Brand Purist
hey@brandpurist.com
+44 20 8133 3206
Shoreditch, London, UK
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