Always evolving the brand of a global, fashion-savvy software company. We are the brand transformation partner of the product customisation pioneer.
CreateMe, a San Francisco bay area startup, is revolutionising apparel manufacturing. Focused on cutting-edge research and development, they are leading the charge in automation to make manufacturing smarter and more sustainable.
We consolidated their brand and created a unified design system across key touchpoints.
CreateMe has evolved rapidly in a short space of time as startups often do. Acquiring YR to bolster its product customization offering created a need to update the brand messaging and visual identity.
We introduced an endorsed brand architecture with the newly acquired brands under CreateMe. Combining the YR logo with the strapline ‘by CreateMe’ establishes a clear hierarchy visually and boosts the parent brand’s recognition.
Collaborating closely with CreateMe’s marketing team, we defined a new tone of voice and distilled key messages for the website. The language needed to be action-oriented, reader-centric, concise and impactful.
We emphasised customisation to resonate with potential clients and drive sales. Automated manufacturing was also prominently featured to reflect CreateMe’s future-focused vision and long-term roadmap to investors.
Creating a design system that is both easy to use and maintain was our primary focus. We analysed existing visual assets to learn about how the CreateMe team used them. This helped set rules to avoid inconsistencies, which often arise when multiple individuals handle design within a large organisation.
We developed the site in Webflow because it enabled us to move rapidly from design to deployment. Webflow also lent itself to creating fluid interactions and animations.
To support the sales team, we also conducted a presentation design sprint. We defined a clear colour hierarchy, typography rules, spacing guidelines, and image treatment options for design consistency.