Brand Purist ™

Good branding
  • inspires new ideas.
  • is relevant.
  • provides clarity.
  • is rational.
  • is genuine.

We specialise in bringing effective branding and design to small, ambitious businesses. We’ll get to know your organisation inside-out, follow our branding principles and deliver a powerful brand to drive your success.

about us
Logo mark animationThe shapes of the logo are animated along blueprint-like guidelines.
The process

What is branding?

Your brand is the perception of your business in people’s minds. Branding is the process that lays the foundations and creates the framework to grow and nurture your brand.

about the process
1. Research

The exploration of your business, competition, target audience and visual language.

2. Strategy

The consolidation of your values, your direction and your vision for the future.

3. Design

The creation of your meaningful, memorable visual identity, which goes far beyond the logo.

4. Implementation

The unveiling of the new you to the world – in print, in digital, in motion.

  • Screen printed swing tags with spot UV finish designed for YR Store garments.
  • YR Store takeover of Topshop on the corner of 5th Avenue in New York.
  • Artwork of the Kylo Ren character from Star Wars visualised on a t-shirt within the YR Store design software.
  • Vinyl wrapped counter designed for YR Store's installation at Topman, Oxford Circus.
  • Visitors approaching the YR x A Bathing Ape booth in Selfridges department store in London.
Our clients

“We have been working with Brand Purist since the beginning of our company. They have been instrumental in developing the entire look and feel, and have managed our brand ever since.”

Tim Williams, CEO & Co-founder, YR Store

about our clients
About YR Store:

YR Store emerged as a live design and print fashion brand in 2013 and is now the customisation partner to many global brands in the retail industry. Their collaborators include brands such as Nike, Topshop, Levi's, Tommy Hilfiger, Liberty and A Bathing Ape.

Trusted by growing businesses

Increase in turnover

Investment in design

Every £100 invested in design increases turnover by £225.

Source: The value of design - Factfinder report

Increased competitiveness

No increase through design

3/4 of design-led businesses increased their competitiveness through design.

The value

The power of branding

Branding is overarching – it affects every aspect of your business. It can transform your company from the inside out, inspiring new ideas, pulling focus in a different direction and providing clarity for your audience. The end result, most importantly, is that it can attract new business and cement your relationships with existing customers.

about the value


Set expectations and inspire trust in your brand.


Gain clarity and align people with your vision.


Make sure your brand is noticed and remembered.


Keep existing customers invested in your business.