Brand Purist ®

Cutting-edge, cost-effective branding and design for small businesses.

We would love to offer you valuable insight to improve your branding.

That's why we created our free brand review service — a quick initial assessment of your brand, combined with tips for improvements.

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The branding process

What is branding?

Your brand is the perception of your business in people’s minds. Branding is the process that lays the foundations and creates the framework to grow and nurture your brand.

1. Research

The exploration of your business, competition, target audience and visual language.

2. Strategy

The consolidation of your values, your direction and your vision for the future.

3. Design

The creation of your meaningful, memorable visual identity, which goes far beyond the logo.

4. Implementation

The unveiling of the new you to the world – in print, in digital, in motion.

  • Screen printed swing tags with spot UV finish designed for YR Store garments.
  • YR Store takeover of Topshop on the corner of 5th Avenue in New York.
  • Artwork of the Kylo Ren character from Star Wars visualised on a t-shirt within the YR Store design software.
  • Vinyl wrapped counter designed for YR Store's installation at Topman, Oxford Circus.
  • Visitors approaching the YR x A Bathing Ape booth in Selfridges department store in London.

“We have been working with Brand Purist since the beginning of our company. They have been instrumental in developing the entire look and feel, and have managed our brand ever since.”

Tim Williams, CEO & Co-founder, YR Store

About YR Store: YR Store emerged as a live design and print fashion brand in 2013 and is now the customisation partner to many global brands in the retail industry. Their collaborators include brands such as Nike, Topshop, Levi's, Tommy Hilfiger, Liberty and A Bathing Ape.

Trusted by growing businesses

The value

The power of branding

Branding is overarching – it affects every aspect of your business. It can transform your company from the inside out, inspiring new ideas, pulling focus in a different direction and providing clarity for your audience. The end result, most importantly, is that it can attract new business and cement your relationships with existing customers.

Helped by a strong brand, some of our clients have achieved:

8 figure revenue in less than five years

Created a worldwide presence

Attracted a dedicated team of 64

Partnered with the biggest brands


Expresses your organisation’s unique features to make it stand out.


Makes your business relatable and relevant to your audience.


Keeps your existing customers and staff invested in their relationship with you.


Gives your whole organisation clarity and aligns your team with your vision.


Inspires trust and sets the right expectations for new customers.


Protects your business interests and market position when competition arises.


Increases the perceived value of your products or services.


Attracts new business and inspires fresh talent and new ideas.