Our brand sprints are the leaner way of branding, designed to launch brands in just 10 days.
Businesses must seize the moment to survive and thrive in a rapidly changing world. You need branding that projects credibility and inspires trust. When a large upfront investment for a lengthy branding project is out of reach, brand sprints can help.
Sprints to suit your business needs
The brand identity sprint is a must-have if it’s your first time working with us. You can go ahead with other sprints when you need them.
Brand identity sprint
Defines your core purpose, values and personality (essential)
Brand name sprint
Generates an impactful name to suit your brand (optional)
Verbal & written identity sprint
Forms key messages to describe you and what you do (optional)
Visual identity sprint
Delivers essential design assets and a simple website (optional)
A streamlined, strategic process
Our brand sprints have evolved from our classic branding process. Key stages take on a compressed form to launch your brand with maximum efficiency.
Are brand sprints right for you?
Compare the sprints to our classic branding process. If you are looking for a more in-depth approach, our classic process might work better for you.
Brand sprints are an exciting, intense experience! They provide a solid foundation for your brand and basic branded assets to get you up and running quickly.
- Engages founders and staff in c-suite roles
- Maximum number of participants is 3
- Includes workshops
- Brand creation takes 10 days with strict time constraints
- Demands fast decision making and tolerance for imperfection
- Focus is on the foundations and essential branded assets
Our classic branding process
If you’re looking to invest more time and budget, a deeper dive into branding may suit you better. The result is a brand that’s right for you, down to the last detail.
- Engages all stakeholders at every level of an organisation
- Any number of participants can join activities
- Includes workshops, surveys, site visits, staff and client interviews
- Process can take 3-6 months depending on business size
- Allows much more time for reflection and perfecting solution
- All facets of your brand are taken into account
Frequently asked questions
Brand sprints are a speedy, affordable, lighter touch approach to branding for small businesses and start-ups. Branding projects normally take months to complete and they involve stakeholders at every level of an organisation. The sprints however are designed to help align key decision makers of an organisation and produce a workable brand within days. It allows businesses to get going quickly and refine their branding as their business evolves.
Brand sprints are run entirely remotely and are open to business all around the world. The sprints consist of a series of virtual meetings and workshops, making it really convenient for everyone to attend, saving precious time and carbon. We have plans to offer brand sprints in person when it is feasible and safe.
They don’t have to be. For example, the brand identity sprint takes only 3 days. The 3 days should be consecutive but you can have a break before you go ahead with any of the other sprint components. If we are creating a new brand from scratch, it is best to run the 10 days consecutively. We recommend that you set aside the entire duration in your calendar to fully concentrate on your brand with minimal distractions. Brand sprints are a short but immersive experience. The speedy turnaround relies on your focus, active participation and prompt feedback.
Our brand identity sprint is the only essential component. It provides the most important elements of your brand identity such as purpose and core values. Brands cannot be built without them. Other sprints are optional, because we understand that you might have a brand name in place, or somebody else to create your written messaging or design your identity.
For example, a sprint day might start with a workshop that runs until lunch time. At the end of the workshop, you are given a task to complete. We work on our separate tasks in the afternoon. We catch up later in the day to discuss progress and share ideas. The next day might start with a feedback session and decision making to move to the next stage. Most of the sprint days will demand your full attention, on some days, you might only be asked to take part in feedback sessions.
Workshops are one way to work on your branding. We have several of them during the sprint and they normally run for 2-3 hours in the morning. We also regularly hold short, informal catch-ups during the day and 1-2 hour feedback sessions that focus on key decisions. You will be asked to complete various tasks too during the sprint so we recommend you book off the full days of the sprint in your diary.
Part of the affordability of the brand sprints come from the fact that you are required to complete various tasks to help our work. For example, you’ll be asked to research your audience and competitors. You will also need to attend workshops and catch-up with us every day, make decisions and provide feedback in a timely manner.
Brand sprints are an affordable way to create strategic brands. They cost the fraction of the normal branding process. For pricing, please get in touch with us.
We focus our attention on essential items that most businesses need to get started. The design assets include your logo, typographic style and colour palette, email signature, brand guidelines, social media profiles, letterhead and business card design.
It’s not included by default, but a simple website can be added to your visual identity sprint. Our clients’ websites vary greatly and can be very complex. For this reason, we offer a minimum viable website that fits the brand sprint philosophy and helps you establish a web presence. We design and build 4 unique pages which you can expand yourself later. We can also create a fully bespoke solution for you with blog, ecommerce or CRM capabilities but these are outside of the scope of the sprint.
Yes. Our brand sprints are designed to run entirely remotely using virtual meetings and workshops so we can help businesses around the world. The sprints are facilitated in English language only at the moment.
If your organisation already has a name, we can remove the brand name component from your sprint and reduce the number of days and overall cost. There are scenarios when we recommend running a naming sprint anyway, because we might be able to find a better name. A good name can also inspire ideas for the visual identity.
Brand sprints can be run at any point in the business life-cycle. For start-ups specifically, it is important that you have a strong business idea in place and a realistic plan about how you are going to make it a success. Branding can support you on the way but it is no replacement for a business plan. It’s also essential that you have an understanding of your target market and competitive landscape as we will ask you about those at the beginning of the sprint.
There are scenarios when brand sprints can work for existing businesses. In general, we recommend our in-depth, classic branding process when the project involves the rebrand of an existing organisation. Existing businesses usually have reputation and brand recognition that should be managed carefully. Our brand identity sprint however can help the leadership refocus the organisation and reinvigorate their brand purpose. Our visual identity, verbal and written identity sprints can help existing businesses to experiment and try out various branding approaches at a relatively low cost.