Our brand sprints are the leaner way of branding, designed to launch brands in just 10 days.
Businesses must seize the moment to survive and thrive in a rapidly changing world. You need branding that projects credibility and inspires trust. When a large upfront investment for a lengthy branding project is out of reach, brand sprints are the answer.
Sprints to suit your business needs
The brand identity sprint is a must-have if it’s your first time working with us. You can go ahead with other sprints when you need them.
Brand identity sprint
Defines your core purpose, values and personality (essential)
Brand name sprint
Generates an impactful name to suit your brand (optional)
Verbal and written identity sprint
Forms key messages to describe you and what you do (optional)
Visual identity sprint
Delivers essential design assets and a simple website (optional)
A streamlined, strategic process
Our brand sprints have evolved from our classic branding process. Key stages take on a compressed form to launch your brand with maximum efficiency.
Are brand sprints right for you?
Compare the sprints to our classic branding process. If you are looking for a more in-depth approach, our classic process might work better for you.
Brand sprints are an exciting, intense experience! They provide a solid foundation for your brand and basic branded assets to get you up and running quickly.
- Engages founders and leadership team
- Maximum number of participants is 3
- Includes workshops
- Process takes up to 10 days with strict time constraints
- Demands fast decision making and tolerance for imperfection
- Focus is on the foundations and essential branded assets
Our classic branding process
If you’re looking to invest more time and budget, a deeper dive into branding may suit you better. The result is a brand that’s right for you, down to the last detail.
- Engages stakeholders at every level of your organisation
- Any number of participants can join activities
- Includes workshops, surveys, site visits, staff and client interviews
- Process can take 3-6 months depending on business size
- Allows much more time for reflection and perfecting solution
- All facets of your brand are taken into account
Frequently asked questions
Brand sprints are a speedy, affordable, lighter touch approach to branding, ideal for small businesses and start-ups. Branding projects normally take months and involve stakeholders at every level of an organisation. The sprints are designed to align key decision makers and produce a workable brand within days. This allows businesses to get going quickly and refine their branding as their needs evolve.
Brand sprints are run entirely remotely and are open to businesses all around the world. The sprints consist of a series of virtual meetings and workshops. They’re really convenient for everyone to attend, and you save precious time and carbon. We plan to also offer brand sprints in person when it is feasible and safe.
Not necessarily. The brand identity sprint - which is essential for new clients - takes only 3 days. These 3 days should be consecutive, but you can have a break before you go ahead with any of the other sprints. If you’re looking to create a completely new brand, however, it is best to run the 10 days consecutively. We recommend you clear your diary of other tasks and commitments to fully concentrate on your branding. Brand sprints are a short but immersive experience. The speedy turnaround is made possible by your focus, active participation and prompt feedback.
Our brand identity sprint is the only essential component. It provides the most important elements of your brand identity such as purpose and core values. Brands cannot be built without these. Other sprints are optional because we understand you might already have a brand name, or other plans for your written or visual identity.
The agenda varies depending on the brand sprint and how far into the process you are. A typical day could start with a workshop until lunchtime. We may work independently on tasks in the afternoon, then regroup to share ideas at the end of the day. The day after might start with a feedback session to make decisions and progress to the next stage. Most sprint days will demand your full attention. But on some days, you might only need to take part in feedback sessions.
All of our brand sprints feature workshops, which normally run for 2-3 hours in the morning. But workshops are just one way to work on your branding. You will also be asked to complete various tasks. We make key decisions during 1-2 hour feedback sessions. And you’ll need to join short, informal catch-ups along the way too. That’s why we strongly recommend a completely clear diary for sprint days.
You will play a vital role in developing your new branding! Brand sprints are a highly collaborative experience. One of the reasons they make branding more affordable is that work is shared between the sprint team. Of course we won’t expect you to design your own logo. But you will contribute to competitor and audience analysis, for example. You’ll be given tasks throughout the sprint — from research to feeding back promptly on creative ideas. You’ll also attend workshops, decision-making feedback sessions and regular catch-ups.
Brand sprints are an affordable way to create strategic brands. They cost a fraction of the normal branding process price. Please get in touch for a quote.
We focus our attention on essential items that most businesses need to get started. The design assets include your logo, typographic style and colour palette, email signature, brand guidelines, social media profiles, letterhead and business card design.
Not by default, but a simple website can be added. Our clients’ websites vary greatly and can be very complex. Within the brand sprint process, we offer a minimum viable website. This helps you establish a web presence, but stays true to the brand sprint philosophy. We design and build 4 unique pages, which you can edit through a simple CMS, or expand at a later point. We can offer a fully bespoke website with blog, e-commerce or CRM capabilities, but this is beyond the sprint scope.
Yes. Our brand sprints are designed to help businesses around the world through virtual meetings and online workshops. The sprints are facilitated in English only at the moment.
If your organisation already has a name, you can bypass the brand name sprint. This means you can reduce your costs and create a new brand within 8 days, rather than 10. However, if we believe we could find a more effective name, we may still recommend running the name sprint. A strong name can also inspire ideas for your visual identity.
Brand sprints can be run at any point in the business life-cycle. For start-ups specifically, it’s important that you have a strong business idea and realistic plan to make it a success. Branding can support you on the way but it is no replacement for a business plan. You also need an understanding of your target market and competitive landscape. We will ask you about those before the start of the sprint.
Brand sprints can be useful for existing businesses, but are unlikely to be the right approach for a complete rebrand. In general, we recommend our in-depth, classic branding process because you’ll need to carefully manage your reputation and brand recognition. But our brand identity sprint can help refocus your organisation and reinvigorate your brand purpose. Visual and verbal and written identity sprints can also help you experiment with new ideas at a relatively low cost.