Brand sprints — launch or refocus your branding within days.

Effective, affordable branding, created at speed

Designed for start-ups and agile businesses

Collaborative online process with workshops

Delivers branded assets essential for launch

Our brand sprints are the leaner way of branding, designed to launch brands in just 10 days.

Businesses must seize the moment to survive and thrive in a rapidly changing world. You need branding that projects credibility and inspires trust. When a large upfront investment for a lengthy branding project is out of reach, brand sprints can help.


Sprints to suit your business needs

The brand identity sprint is a must-have if it’s your first time working with us. You can go ahead with other sprints when you need them.

Brand identity sprint

Defines your core purpose, values and personality (essential)

Brand name sprint

Generates an impactful name to suit your brand (optional)

Verbal & written identity sprint

Forms key messages to describe you and what you do (optional)

Visual identity sprint

Delivers essential design assets and a simple website (optional)

A streamlined, strategic process

Our brand sprints have evolved from our classic branding process. Key stages take on a compressed form to launch your brand with maximum efficiency.

Research
Strategy
Design
Implementation
Brand identity (essential)
Brand name (optional)
Verbal and written identity (optional)
Visual identity (optional)
Handover
Day 1
Day 3
Day 4
Day 6
Day 10

“We have been working with Brand Purist since the beginning of our company. They have been instrumental in developing the entire look and feel, and have managed our brand ever since.”

Tim, CEO & Co-founder, YR

“Brand Purist went above and beyond our expectations. They were there for us every step of the way, expertly guiding us throughout the entire process.”

Nathan, Co-founder, Mind Detect

Are brand sprints right for you?

Compare the sprints to our classic branding process. If you are looking for a more in-depth approach, our classic process might work better for you.

Brand sprints

Brand sprints are an exciting, intense experience! They provide a solid foundation for your brand and basic branded assets to get you up and running quickly.

  • Engages founders and staff in c-suite roles
  • Maximum number of participants is 3
  • Includes workshops
  • Brand creation takes 10 days with strict time constraints
  • Demands fast decision making and tolerance for imperfection
  • Focus is on the foundations and essential branded assets

Our classic branding process

If you’re looking to invest more time and budget, a deeper dive into branding may suit you better. The result is a brand that’s right for you, down to the last detail.

  • Engages all stakeholders at every level of an organisation
  • Any number of participants can join activities
  • Includes workshops, surveys, site visits, staff and client interviews
  • Process can take 3-6 months depending on business size
  • Allows much more time for reflection and perfecting solution
  • All facets of your brand are taken into account

Frequently asked questions