• YR and BAPE collaboration lockup on the YR Store pattern background.
  • Alternative logo lockup for YR Store x A Bathing Ape presnted on BAPE's signature camouflage pattern.
A cult brand collaboration

YR x A Bathing Ape

YR Store teamed up with * A Bathing Ape ® to deliver live printed personalised t-shirts at Selfridges in London. Our job was to present this special partnership to the public in a way that balanced the brands' strong pattern-driven identities to give them both the same exposure.

The result of this collaboration has elevated YR Store’s profile as a fashion-conscious brand and boosted its credibility as a live printing expert.