YR x Spongebob
Krusty Pants customisation co-branding
See how the cult cartoon SpongeBob SquarePants was spilt over YR Store at Topman, Oxford Circus and how exclusive artworks featured in the campaign’s design.
YR Store teamed up with * A Bathing Ape ® to deliver live printed personalised t-shirts at Selfridges in London. Our job was to present this special partnership to the public in a way that balanced the brands' strong pattern-driven identities to give them both the same exposure.
The result of this collaboration has elevated YR Store’s profile as a fashion-conscious brand and boosted its credibility as a live printing expert.
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We produced all of the brand animations for the showcase video.
The installation was designed by YR Store’s in-house design team.
We brought the YR shards to life.
We designed YR's pattern to fit the logo lock-up.
We created templates for the collaboration's social media campaign.
The unique collaboration pleased BAPE's and YR's fans alike.