Always evolving the brand of a global, fashion-savvy software company. We are the brand transformation partner of the product customisation pioneer.
We collaborated with a purpose-driven recruitment agency to launch their brand. Mind Detect brings together the brightest talent with cutting-edge tech companies to change the world for the better.
Mind Detect had to establish itself in a highly saturated market. But as we analysed competitors, we began to spot opportunities for Mind Detect to stand out.
Mind Detect possesses strong ethics, an excellent network and a profound belief that recruitment is about building relationships between people. Our research concluded that the brand should showcase these strengths and points of difference.Learn about Brand Purist’s brand research service
Brand strategy workshops help us dig deeper into the purpose of a business. Mind Detect has in-depth industry knowledge and years’ of experience recruiting talent for technology providers. Past client feedback gave valuable insight into the views of their target audience.Learn about Brand Purist’s brand strategy service
The brand positioning established Mind Detect’s core purpose, brand values, brand personality, mission and vision for the future. It also highlighted what makes Mind Detect different to its competitors.
The brand positioning now influences every aspect of the business: its name, design and even the way it’s run day-to-day.Learn about Brand Purist’s brand positioning service
We launched a rigorous process to find the right brand name. It had to align with the brand values. It also had to be meaningful, original, protectable and available to register. The Mind Detect name met all of these requirements.Learn about Brand Purist’s brand naming service
After developing the brand values to inspire the company founders and future employees, we produced key messages for external audiences. We crafted Mind Detect’s unique value proposition and summarised the core benefits they offer clients and candidates through their services.Learn about Brand Purist’s brand messages service
In today’s visually cluttered word, the simplest designs stand out the most. So we always strive for simplicity in brand design.Learn about Brand Purist’s brand design service
In Mind Detect’s logo mark, we captured the idea of finding the missing piece that completes something bigger. We created a visual representation of matching candidates to organisations with the same culture, values and aspirations.Learn about Brand Purist’s logo design service
Our efforts to find a meaningful brand name paid off, as we built the visual identity around the name. The word ‘detect’ inspired the design of the sonar or radar-like brand expression. It also enabled the brand to come to life through animation.
The founders were fully engaged throughout and helped refine key aspects of the identity, like typography and colour palette.Learn about Brand Purist’s visual identity service
Mind Detect’s focus on the tech industry meant the brand implementation also centred around their digital presence. We created:
We devised the structure and design of Mind Detect’s website, working closely with the founders. Copywriting and web development services were delivered with Search Engine Optimisation (SEO) best practice in mind.Learn about Brand Purist’s web design service
The brand book will ensure the brand can continue to exist consistently and coherently beyond the brand creation project.Learn about Brand Purist’s brand guidelines service