The Foods of Athenry
Refreshing a family-owned baked goods brand. We refined the purpose and the visual identity to make all product ranges consistent and memorable.
We designed the brand of a creative agency specialising in charity and ethical business marketing. Together, the name and visual identity express the idea of clear, impactful communications underpinning positive change.
We analysed competitors and empathised with audiences. There are many creative agencies, but most don’t focus on charities and ethical businesses. Competitors’ brand designs are often subdued and safe, so we decided to aim for more impact.Learn about Brand Purist’s brand research service
Spell Change is founded on a clear mission of helping organisations move more people to drive more change. It’s a purpose that will resonate with the type of clients they want to attract. We also defined the brand personality, core values and desired positioning as part of the brand strategy.Learn about Brand Purist’s brand strategy service
We set clear criteria before delving into name generation. The name needed to be meaningful, energetic and in line with the brand strategy. We worked with the founder to produce and shortlist options. ‘Spell Change’ captures the essence of the brand. It’s short, memorable and gives the company a sense of credibility, right from the start.Learn about Brand Purist’s brand naming service
The brand name inspired our visual explorations. Spell Change’s core offering is creative copywriting and content development, so written language features in the brand design. We created a typographic visual identity that communicates the idea of elevating words and messages to maximise impact.Learn about Brand Purist’s brand design service
We opted for a type mark logo design. The word SPELL visually underpins and lifts up the word CHANGE. It’s a simple and effective way to translate the brand’s purpose into a visual form, with no unnecessary flourishes.Learn about Brand Purist’s logo design service
The double lines are the most recognisable feature of the logo. So we carried them into other elements of the visual identity like icons, text highlights, divider lines and hyperlinks. The vibrant red colour immediately grabs attention. And the classic red, black and white combination is unique within the competitive landscape.Learn about Brand Purist’s visual identity service
The brand sprints covered all the essentials for a small new business. The founder was equipped with a range of assets to launch the brand:
Spell Change can easily update and grow their website. The design allows the copy to breathe and create impact. The double lines help to create a cohesive look.Learn about Brand Purist’s web design service
The brand book provides a summary of Spell Change’s identity. It also gives guidance on the visuals such as the logo, colour palette and typography.Learn about Brand Purist’s brand guidelines service