Discover the rebranding programme including brand architecture restructure and identity design of YR – the parent brand of YR Live and YR Store.
Immersive digital experiences and live event printing – this is what Lumacoustics have built their reputation on. As we rebranded Lumacoustics to YR with YR Store being its retail sub-brand, the side of the business that focused on the events industry required a visual make-over too. This is how YR Live was born.
Over several months, we drove a design overhaul which covered all aspects of the identity, both internally and externally. Paying careful attention to the smallest details, we worked closely with the YR Live team to implement and execute the rebrand programme, which culminated in a successful brand launch and highly positive reception and feedback.
We wanted to capture the vibe that YR Live brings to events with a new showreel.
We produced graphics for the YR Live brand launch event.
YR Live has its own micro-site that we designed within the YR website.
Infographic-style animation to succinctly introduce YR Live and the value it can bring to clients.
We provided artwork and retouching to showcase a variety of printed items that YR Live can produce.
The brochure provided a perfect platform to explore the visual identity and expand the design assets of the brand.
YR Live's digital experience products have a logo system that can be easily expanded.
We put great care into sourcing high-end screen printed stationery.
The YR Live brand identity encapsulates the excitement and vibrancy that the brand delivers to events.