A truly flexible brand identity system designed to make the younger generation more excited about giving to charities.
Key Business Consultants approached us to help them define a clear strategic brand focus and reimagine their visual identity. It was clear the old branding was not sending the right signals to the target audience, so after extensive research, we repositioned the brand to focus on the values that were most important to their clients.
The understated type mark and clean typographic approach captures Key Business Consultant's core strength: their entrepreneurial, straightforward and attentive approach to accountancy.
We picked understated materials and print methods to reflect the brand's honesty.
We proposed a new tagline: Unlock your taxes.
The key symbol is at the heart of the identity system.
Through design, the brand has gained scope for growth.
Our infographic animations convey complex information in a clear form.
We photographed antique keys to add depth to the visual identity.
We designed and built the website on the clear typographic principles of the brand.
Bespoke icons were created for the website.