Key Business Consultants
Understated, entrepreneurial accounting
Accountancy doesn't need to feel corporate. We advised on the brand strategy and positioning, and designed a modern and robust brand identity.
The GivingWays platform combines opportunities to engage and support charities. It was vital to reflect this in the brand’s name and visual identity. The three lines in the logo mark represent exactly that: ways of giving coming together for a common purpose.
Through the unusual design aesthetic and the prominent blue colour, the brand was made to stand out from the crowd. The brand's transformative, playful and honest values are captured in a form free of embellishments to ensure the designs will not date easily.
GivingWays — All the ways of giving.
Combining all the ways of giving to charities.
The flexible identity represents the wide range of ways to give.
People under 30 are less likely to donate — GivingWays wants to change that.
The blue colour is a point of difference from competitors.
A major part of the project was to design the entire online platform.
We proposed a tagline to go alongside the brand name and design.
Our designs have provided foundations for a venture with potential.