• The letter G connecting to W, with lines overarching the GivingWays logotype.
  • The lines in the GivingWays logo represent a combination of ways for giving to charities.
Charity platform branding


The GivingWays platform combines opportunities to engage and support charities. It was vital to reflect this in the brand’s name and visual identity. The three lines in the logo mark represent exactly that: ways of giving coming together for a common purpose.

Through the unusual design aesthetic and the prominent blue colour, the brand was made to stand out from the crowd. The brand's transformative, playful and honest values are captured in a form free of embellishments to ensure the designs will not date easily.

GivingWays — All the ways of giving.