Key Business Consultants
Accountancy doesn't need to feel corporate. We advised on the brand strategy and positioning, and designed a modern and robust brand identity.
When the director of ICON Printing, Alex Econs, approached us in 2013, his brand was a blank canvas with a standard start-up feel. We started with an in-depth investigation into the business. The existing branding was taken apart, and the competitors and target audiences were carefully analysed.
We immersed ourselves in the brand. The branding process included production site visits and discussions with ICON's team, suppliers and clients to discover the business' unique qualities and potential to fill a gap in the market.
After the research was done, our job was to bring these brand values to the forefront of the visual identity and empower ICON Printing to embrace and champion them.
ICON Printing is the supplier of printed and embroidered clothing to creatives.
The O in the logo represents both the screen printing squeegee and a picture frame.
A series of high-quality images capture the craftsmanship that goes into printed and embroidered garments.
The frame of the logo is a blank canvas for anyone's creativity.
We designed all aspects of the ICON Printing website front-end.
As part of our strategy to bring a unified look to the ICON catalogue, we photographed all garments on models.
The brand positioning and design was made to appeal to creatives, artists and designers.
We proposed the tagline: Making your mark memorable.
The identity resulted in a cohesive and memorable graphic design system.
The rebrand boosted ICON Printing's value and strengthened its position in the marketplace.