Charity platform branding
A truly flexible brand identity system designed to make the younger generation more excited about giving to charities.
JCDecaux partnered up with ico-D (formerly known as icograda) to organise a global design competition in celebration of Communication Design Day and Icograda’s 50th anniversary. The winning designs were exhibited on multiple LED and one traditional printed billboard. The exhibition was a takeover of all advertising space on Cromwell Road, London – one of Europe’s busiest roads.
We were one of the few selected to display our designs digitally, and the only entry to be displayed in the printed form.
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We kept our designs close to Icograda's 50 mark and expanded it into a full type mark.
In keeping with the communication design theme, we used the circles to represent diversity and discussion.
The high-end LED screens enabled us to present our work with vibrant colours.
Our designs were seen by roughly 200,000 people per day.