A truly flexible brand identity system designed to make the younger generation more excited about giving to charities.
JCDecaux partnered up with ico-D (formerly known as icograda) to organise a global design competition in celebration of Communication Design Day and Icograda’s 50th anniversary. The winning designs were exhibited on multiple LED and one traditional printed billboard. The exhibition was a takeover of all advertising space on Cromwell Road, London – one of Europe’s busiest roads.
We were one of the few selected to display our designs digitally, and the only entry to be displayed in the printed form.
We kept our designs close to Icograda's 50 mark and expanded it into a full type mark.
In keeping with the communication design theme, we used the circles to represent diversity and discussion.
The high-end LED screens enabled us to present our work with vibrant colours.
Our designs were seen by roughly 200,000 people per day.