YR x A Bathing Ape
A cult brand collaboration
The Japanese streetwear brand meets YR Store for a one-off fashion personalisation experience. We had the chance to design the co-branded identity.
We worked closely with YR Store to bring this collaboration to life through co-branding and artwork curation to appeal to new and old fans of Star Wars. Our designs had to be on brand for YR Store and also adhere to Disney's and Lucasfilm's rigorous brand guidelines.
Being huge fans ourselves, we loved every bit of this project, especially our own custom designed YR x Star Wars jumpers and t-shirts.
The collaboration ran for a limited time from October 2015 to January 2016 at Selfridges in Oxford Street, London.
Design team reviewing mode boards and concepts for the YR logo mark.
The installation was an amalgamation of YR's identity and the iconic ships of Star Wars.
Customisable placement and all-over designs.
Together with YR, we curated the artwork to inspire customers.
Star Wars-influenced designs down to the last detail.
The live printing and design experience was a huge success.