Say hello to brand sprints — the credible way of doing branding packages.

The most appealing aspects of branding packages are their fixed price and transparent list of deliverables. Your budget is easily controlled. And people who are uninitiated with branding get an idea of the output a branding project could deliver.

The problem with most branding packages is they are built around non-existent business cases. Yes, there are certain things every new business needs. But you don’t necessarily want flyers, brochures, countless logo variations or dozens of icons.

Meanwhile, most branding packages don’t offer what all credible businesses actually do need. Strong brands are built on insight (understanding audiences and competitors) and strategy (based on a brand purpose and core values). High-quality design and clear messaging should then follow.

Brand sprints use a compressed version of our process for bigger projects. You’ll get everything you need to launch a professional brand, with the added bonus of a fixed price and timeframe. This makes brand sprints a superior choice for new businesses vs. traditional branding packages.

Bence Bilekov • Founder of Brand Purist