Brand Purist • Branding process
A strategic, collaborative process to create a brand with purpose and impact.
Brand Purist’s branding process comprises four key stages: research, strategy, design and implementation. Whether you are starting a new business or revamping an old one, our approach can work for you.
New brand
Kickstart your new business with a professional, distinctive and credible brand identity. Get your branding right from the start and realise your vision sooner.
Rebrand
Evolve your positioning, refresh your identity or reboot your brand completely. Take your organisation to the next level with considered and aspirational rebranding.
Research
A strong brand starts with deep understanding: we explore your organisation, existing branding, audiences, competitors and market landscape. This insight creates the foundation for a brand that is relevant, distinctive and strategically positioned.
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Reveal opportunities and market gaps
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Establish context and ground your brand
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Uncover customer needs and goals
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Evaluate how well your current brand identity, messaging and perception align with your business objectives.
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Explore your organisation’s beliefs, values and behaviours that shape how your brand is lived and expressed.
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Uncover insights into the needs, motivations and expectations of the people your brand serves.
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Examine the interactions customers have with your brand to help turn brand awareness into brand loyalty.
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Review how effectively your brand expresses itself visually and verbally across all touchpoints.
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Identify who you are up against, how they position themselves and where openings exist to differentiate.
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Analyse industry trends, shifts in customer behaviour and emerging opportunities to inform decisions.
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Assess what you offer, how it meets customer needs and where it fits within the competitive landscape.
Strategy
Clarity and direction are key to a successful brand. We shape a compelling identity by defining your purpose, values, positioning and personality. Your name and messaging framework set the foundation for how your brand speaks, resonates and stays memorable.
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Set direction and unique position
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Define purpose, values and voice
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Align your brand and business goals
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Define the fundamental reason your brand exists and the principles that guide its decisions and actions.
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Outline what your brand seeks to achieve today and the long-term impact it aspires to create in the world.
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Establish where your organisation sits in the market and how it stands apart from its competitors.
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Articulate the benefits of your offering, the unique value you deliver and why it matters to customers.
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Shape your brand’s character, the way it communicates and the tone it uses to resonate with different audiences.
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Generate a carefully considereed, meaningful name that supports brand recognition and recall.
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Structure what your brand says, how it says it and how messages adapt across different contexts.
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Organise how multiple offerings, sub-brands or services connect within a cohesive structure.
Design
Design translates strategy into an inspiring, cohesive and timeless identity. We build a robust system to express your brand – visually and verbally – across all touchpoints. Every element is carefully crafted, blending originality, simplicity and meaning.
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Brings strategy to life visually and verbally
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Build recognition and emotional connection
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Ensures consistency across all touchpoints
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Design the core visual elements that capture your brand’s essence, express your identity and create recognition.
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Set a distinctive but consistent approach to imagery to enhance visual appeal and creative storytelling.
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Create supporting visual elements to reinforce your identity and elevate brand communications.
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Demonstrate effective brand expression across all relevant digital, physical and experiential interactions.
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Assemble a scalable framework to help maintain consistency as your organisation grows and your brand evolves.
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Develop compelling verbal and written communications that audiences can emotionally connect with.
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Extend your brand into new dimensions with sound, movement and animation to deepen engagement.
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Build immersive brand experiences that leave lasting impressions and strengthen connections with customers.
Implementation
Bringing your brand to life means embedding it into every experience. From internal adoption to digital platforms and marketing materials, we execute a seamless rollout tailored to your needs.
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Establish clear rules for consistent application of brand identity, messaging and design assets.
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Provide ready-to-use design elements to support day-to-day operations and streamline content creation.
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Plan the delivery of assets and the phased introduction of your brand to internal and external audiences.
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Engage employees so they understand, embrace and champion the brand at launch and beyond.
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Integrate the brand seamlessly across websites, social media, apps and other digital platforms.
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Develop on-brand supporting collateral for marketing, public relations and advertising campaigns.
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Create engaging, real-world interactions that strengthen customers’ perception and loyalty towards your brand.
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Monitor, maintain and evolve your brand to ensure long-term consistency, relevance and growth.
What happens after?
After we’ve supplied you with the agreed deliverables we’ll want to see your organisation succeed. We’ll remain ready to offer our unique insights as brand consultants and our skills as designers to nurture your brand.