Brand Purist, your brand photography partner
Brand Purist is a London-based branding agency and design studio working with startups and small businesses around the world. We capture images that reflect your values and elevate your brand. Discover how we can help your organisation grow through the power of branding and photography.
What is brand photography?
Brand photography is the creation of original images that visually communicate your brand’s identity and offerings.
Unlike stock or generic photography, brand photography is purposeful and tailored — capturing people, products and environments in ways that support your brand strategy. These images form part of your brand assets and can be used across websites, social content, printed materials and campaigns.
Why photography matters in branding?
Professional brand photography can add authenticity and distinctiveness to your visual language. It can help express your brand narrative, spark emotional connections, and raise the profile of your business. Whether it's showcasing your team, capturing your space or presenting your product in context, well-considered photography makes your brand feel more tangible, relatable and credible.
Brand photography vs. stock images
While stock photos are fast and affordable, they come with limitations: they’re generic, overused and rarely aligned with your visual identity. Brand photography gives you complete creative control. Every image is crafted to reflect your brand, help you stand out and resonate with your audience.
Stock images can work in certain situations but they require a deep understanding of your brand, rigorous guidelines and a keen eye for a consistent style. We can develop a stock photo based image library and a clear set of rules to guide your team, if needed.
Types of brand photography
At Brand Purist, we have first-hand experience in delivering a wide range of photography projects for small businesses and startups. These include:
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Fashion photography
Fashion photography showcases clothing, accessories or apparel brands. It reflects your distinct creative direction in campaigns, lookbooks or social content.
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Lifestyle photography
Lifestyle photography captures people interacting with your product or service in natural, real-life settings. This helps potential customers visualise how your brand fits into their own lives.
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Product photography
Product photography highlights the design, detail and function of your products. This includes both studio-based pack shots and creative, contextual scenes.
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Conceptual photography
This type of photography uses symbolic objects, styled setups or metaphorical visuals to express complex brand messages. Whether it’s antique keys to represent unlocking value, or staged imagery that reflects strategic thinking, it helps communicate brand ideas in a memorable, non-literal way.
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Team photography
Team photography humanises your brand by capturing founders, staff or collaborators in the form of headshots or relaxed, documentary-style images.
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Retail photography
Retail photography documents the physical brand experience in-store or on location. This includes interiors, signage, staff in action and customer interactions.
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Event photography
Event photography captures brand activations, launches, exhibitions or workshops. It helps your brand and culture resonate beyond the day itself.
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Craft and process photography
Celebrates the making — the hands, tools and techniques behind your product or service. This approach is ideal if your brand wants to highlight expertise, precision and authenticity.
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Behind-the-scenes photography
Behind-the-scenes photography offers an insight into the process, people and tools that make your work exceptional.
Our brand-driven approach
At Brand Purist, photography isn’t just decorative — it’s strategic. We begin by understanding your brand’s values, positioning and personality. We then shape a visual approach that brings your identity to life. Whether we’re shooting your team, a new product or a retail space, we ensure every image aligns with your visual identity and communicates something meaningful about your brand.
Brand photography services
We can deliver stand-alone photography or integrate it as part of a larger branding or design project — offering a complete service from concept through to final delivery:
- Creative direction and shoot planning
- Shot list development and art direction
- Location and talent sourcing (if required)
- Photography on location or in-studio
- Retouching and post-production
- Final delivery optimised for digital and print
Examples of brand photography
We’ve brought to life many brands through look books, product catalogues, conceptual and behind-the-scenes shots, and other types of photos. Here are a couple of highlights:
ICON Printing: custom branded clothing
Following an immersive branding process, we reinvigorated ICON’s brand by focusing on design, quality and serving the creative industry.
We captured the printing and embroidery processes at ICON’s facilities and took close-up shots of high-quality, finished products. The images have fashion and lifestyle aesthetics to bring creative audiences closer to the brand.
Before the rebrand, ICON’s online catalogue had a messy, inconsistent look as each manufacturer provided the garment photos in their own style. We took hundreds of product images and generated dozens of colour options of each garment to achieve consistency and clarity.
YR x SpongeBob: fashion collaboration
YR Store collaborated with Nickelodeon on a SpongeBob SquarePants campaign. The partnership transformed YR’s website and retail space into a skate-inspired Krusty Pants environment. Along with consultancy and design, we also handled photography and retouching for their look book, ecommerce site, PR campaign and social activities.
We took great care to accurately reproduce the vivid colours of the print on the photos. For the lookbook, we selected a rooftop near YR Store’s office in Shoreditch, London, for its stark, urban backdrop, which accentuated the t-shirt designs and captured the essence of the YR x SpongeBob collaboration.
