Brand Purist, your brand identity partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We craft distinct brand identities that authentically represent your business and connect with your target audience. Discover how we can help your organisation grow through a strong and memorable brand identity.
What is the brand identity?
Brand identity is the unique combination of elements that define how your brand is perceived by the world. This includes not only the visual aspects like logos and colour palettes but also the brand's tone of voice, values, positioning, and the overall experience it offers. It encapsulates everything from the way you communicate to the emotions your brand evokes.
Brand identity components
The brand identity is complex and far-reaching, its key components include: brand strategy, brand name, brand architecture, verbal identity, visual identity, customer experience, online and offline presence, behaviour, company culture and more.
Why a holistic brand identity matters
A strong brand identity is essential for making a consistent and memorable impression. It's about more than just looks — it's about how your brand feels and communicates. A well-crafted identity resonates with your audience, building trust and loyalty through a seamless brand experience across all channels and touchpoints. Consistency in your brand identity makes your brand easily recognisable, reinforces your message and values, and strengthens customer loyalty.
Our approach to brand identity development
At Brand Purist, we develop brand identities that are both visually striking and strategically sound. The process starts by diving deep into your business, target audience and competitive landscape. We then ensure that your brand purpose and core values are clearly defined. From there, we craft a design strategy that aligns with your goals and resonates with your audience. Whether you need a complete brand overhaul or specific design elements, our team ensures that every visual detail reflects your brand identity. After the initial brand creation or rebrand project is complete, we support you to maintain and evolve your brand identity as your business develops.
Brand identity examples
The brand identities we’ve developed over the years have enabled organisations to turn heads and disrupt industries. Here are a couple of examples:
Shape Beyond: disruptor consultancy
Brand Purist partnered with the former CFO of ASOS, Helen Ashton, to create a mould-breaking, dynamic brand for her new company. In the highly competitive business consultancy landscape, standing out is a formidable challenge. We identified a brand positioning opportunity in the founder’s unique blend of expertise in fostering culture change alongside achieving financial results. Our initial brand sprint was instrumental in rapidly launching Shape Beyond, focusing on essential deliverables. Our ongoing partnership includes offering strategic branding advice, crafting compelling brand messaging, and providing ongoing design services.
YR Live: customisation at events
YR Live, the sister brand of YR Store, delivers experiential product customization and live printing at events. Brand Purist developed an event-inspired, energetic identity for YR Live, which was unveiled at an exclusive, invite-only event. Following the launch, we supported YR Live as brand consultants and as a flexible, outsourced design team. We delivered overarching brand strategies and managed detailed design tasks to ensure consistency and high quality across all touchpoints, including YR Live’s online presence, branded infographics, animations, iconography, marketing collateral, showreels, presentation design, and event wayfinding.
