Brand Purist, your brand image partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We shape and enhance your brand image to ensure it resonates with your target audience. Discover how we can help your organisation grow through a strong and positive brand image.
What is brand image?
Brand image refers to the overall impression or identity your organisation actively projects to the public. It’s the outward face of your brand, carefully crafted to present your brand’s identity in a way that reflects your goals, values and promise to the customer. You can shape the brand image through your visual identity, verbal identity and brand messages, culture and customer experiences.
The difference between brand image and brand perception
While brand image is what you aim to project, brand perception is how customers actually receive and interpret your brand. Customers’ opinions and experiences shape their perception of your brand, which may differ from the image you intend to create.
Key elements of brand image
Building and maintaining a powerful brand image involves several crucial components, each designed to influence how your audience perceives your brand. These include:
Visual identity:
Creating a cohesive and attractive visual presence, including logos, colour schemes, typography, and design elements that reflect your brand’s personality.Verbal identity:
Developing a consistent tone of voice, brand language, and messaging that conveys your brand’s values and promises.Brand purpose and values:
Defining and expressing the principles that guide your brand and influence customer perceptions.Customer experience:
Ensuring every interaction, from online engagement to customer service, aligns with and enhances the desired brand image.Cultural alignment:
Establishing internal culture and behaviours that match the outward brand image, fostering authenticity and trust.Public relations:
Managing how your brand is presented in media and public forums, ensuring a positive and accurate portrayal.
Why does brand image matter?
A strong brand image is key to building trust and loyalty among your target audience. It shapes how your customers perceive your business and can set you apart from competitors. A well-managed brand image leads to increased customer engagement, positive word-of-mouth and higher brand equity. It can also help attract top-tier talent and create a sense of pride and alignment within your team.
Our approach to brand image
At Brand Purist, we take a holistic approach to crafting and enhancing your brand image. We begin by understanding the core values, vision and goals of your business. Then, through a combination of research, strategy, and consistent execution, we help you develop a visual and verbal identity that truly resonates with your audience. Whether it’s through design, messaging or customer interactions, we develop a brand image that is strong, cohesive and impactful across all touchpoints.
Brand image examples
Over the years, we’ve helped numerous businesses establish a compelling brand image that resonates with their customers and leaves lasting impressions. Here are a few examples:
YR: product customisation pioneers
We’ve helped YR grow into a global brand, helping them with everything from overarching brand strategies to daily design tasks. YR’s leadership recognises the importance of branding and knows that it is crucial to continuously invest in it. This close alignment on vision and values helps us maintain a pioneering brand and strong partnership. Supported by a strong brand, YR has:
- Found a market gap and cemented their position,
- Created a worldwide presence in less than five years,
- Attracted dedicated teams across the UK, US and Japan offices,
- Partnered with the biggest brands in fashion, tech, sports, finance, automotive, entertainment, food and drinks.
Shape Beyond: disruptor consultancy
We partnered with ASOS’s former CFO, Helen Ashton, to create a mould-breaking, dynamic brand for her new company. Our initial brand sprint was instrumental in rapidly launching Shape Beyond, focusing on essential deliverables such as logo assets, email signatures, social media designs and a fully operational website. Our continued partnership involves offering strategic branding advice, crafting compelling brand messaging, and providing ongoing design services.
