Brand Purist • Branding services • Brand voice

Define your unique brand voice with guidance from a London branding agency

Photo of Bence.
Founder of Brand Purist

Brand Purist, your brand voice partner

Brand Purist is a London-based branding agency working with startups and small businesses globally. We help you develop a consistent and compelling brand voice that communicates your brand’s personality and values. Discover how we can help your organisation grow through a unique and authentic brand voice.

What is the brand voice?

Your brand’s voice is the consistent personality behind all your communications, setting the tone for how you engage with your audience. It is a component of verbal identity and defines how a brand “speaks” across all platforms.

CreateMe’s website aimed at a dual audience: potential clients and investors.

Key components of the brand voice

  • Personality:

    The human characteristics and traits the brand embodies in its communication. The brand personality makes the brand feel relatable and distinctive.

  • Tone of voice:

    It is the emotional quality or attitude of the brand. It can vary depending on the context but should always align with the overall brand personality.

  • Language:

    The specific words, phrases and terminology the brand uses. This includes the level of complexity, jargon, colloquialisms and the overall choice of vocabulary.

  • Consistency:

    The uniform application of the brand voice across all channels and touchpoints.

  • Purpose:

    The underlying intention behind the brand’s communications, guiding how the brand voice is applied.

  • Audience:

    The target audience’s preferences heavily influence the brand voice. The voice should resonate with the audience and speak to their needs and expectations.

  • Adaptability:

    While the brand voice should be consistent, it also needs to be adaptable to different contexts and situations.

Why is the brand voice essential?

A strong brand voice is vital because it gives your brand a consistent personality and character across all communications. A well-defined brand voice builds familiarity and trust with your audience, making your brand more relatable. It also reinforces your brand identity in every interaction, fostering brand recognition and loyalty.

Our brand voice approach

At Brand Purist, we take a strategic approach to developing your brand voice. We begin by gaining a deep understanding of your organisation, audience and competitors. These insights enable us to create a cohesive voice that resonates across all channels and touchpoints. Our process is immersive and collaborative, empowering you to shape your brand’s voice through discussions, workshops and feedback sessions.

Brand voice examples

Over the years, we’ve crafted the brand voices of numerous brands, defining their tone, style, key messages and verbal identity guidelines. Here are a couple of examples:

One Small Pixel: creative studio

One Small Pixel leverages storytelling, design and technology to craft experiences, animations and films that captivate audiences. We revitalised the brand by sharpening its values and infusing creativity into its brand voice. By elevating the brand’s voice, we created a unique identity that stands out in a field where visuals often dominate. In close collaboration with One Small Pixel, we developed a messaging framework anchored in three core principles: Inventiveness, Collaboration and Integrity.

Shape Beyond: management consultancy

We partnered with former CFO of ASOS, Helen Ashton to create a dynamic brand that breaks the traditional mould. Collaborating closely with Shape Beyond, we developed a distinctive brand voice that reflects the company’s personality, tone and style. This voice is integrated into their content marketing strategy, which is structured around three key pillars: Drive Evolution, Adapt at Pace, and Nurture Empowerment.

Frequently asked questions

  • Brand voice is the consistent personality and style your brand uses in all communications, reflecting its character and values. Tone of voice, however, is the context-dependent adaptation of the brand voice, helping it to suit different situations or audiences.

  • Brand voice is an expression of your verbal identity. While verbal identity defines the language and style guidelines, brand voice is how those guidelines are consistently applied across all communications, ensuring a uniform brand personality.

  • Brand voice is crucial for maintaining consistency in brand communications. It ensures that all messages, regardless of the channel, reflect the same brand personality.

  • While the brand voice remains consistent, it can adapt to different contexts through changes in tone, ensuring your communication is appropriate for various situations.

  • A strong brand voice builds a consistent image in the minds of your customers, making your brand more relatable and trustworthy, which can positively impact customer loyalty.

  • Defining and implementing a brand voice typically takes 3 to 5 weeks, including workshops, strategy development, and creating voice guidelines.

  • The cost of developing a brand voice depends on the project’s complexity and scope. We provide tailored quotes after discussing your brand’s specific needs.

Ready to define your unique brand voice? Brand Purist is here to help. Get in touch.

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Page last updated: 28 September 2024
Shaping the brand of an on-demand apparel manufacturing startup:

“I had the pleasure of collaborating with Bence and his company, Brand Purist, on rebranding the website for CreateMe. I couldn’t have been happier with the results. Bence is incredibly talented, with a true passion for branding and design.”

Portrait of Sebastien Chalmeton, SVP of Marketing at CreateMe
Sebastien Chalmeton
SVP of Marketing at CreateMe
White CreateMe logo type on black background.
A selection of Playfilled’s adaptive logo designs.
Branding a people consultancy that shifts beliefs around play:

“Bence kept us on track, moving quickly, but never feeling rushed. He added so much value in clarifying our message, with great attention to detail while keeping the overall vision in mind. We’re so happy with the quality of the result. Highly, highly recommended!”

Portrait of Tzuki Stewart, Co-Founder of Playfilled
Tzuki Stewart
Co-Founder of Playfilled
Designing a relationship-driven insurance brand:

“From the outset, Bence emphasised that a good brand is more than a visual identity, and the various workshops helped me to think clearly about my mission, values, tone of voice and messaging, as well helping me to actually shape the design brief for Bence and his team.”

Portrait of Henry Burton, Founder of Sorel Point
Henry Burton
Founder of Sorel Point
Sorel Point logo featuring a yellow mark that is made out of two interlocking hexagons surrounding a rhombus on navy background with light blue linear pattern.