Brand Purist • Branding services • Motion graphic design

Enhance your brand with motion graphics by a London-based branding studio

Photo of Bence.
Founder of Brand Purist

Brand Purist, your motion graphics partner

Brand Purist is a London-based branding agency and design studio working with startups and small businesses around the world. We design short animations that bring your brand to life and delight customers. Discover how we can help your organisation grow through the power of branding and motion graphics.

Motion graphics for YR — product customisation pioneers — using the brand’s signature patterns and artworks.

What is motion graphics?

Motion graphics is a specific type of animation that focuses on adding movement to graphic design. It’s about making logos, typography and simple shapes move to convey a piece of information.

It’s not to be confused with the broader category of animation which can involve complex storylines, detailed illustrations and characters. Unlike traditional animation, motion graphics often focus on abstract or informational content — ideal for branding, marketing and digital platforms.

With the help of movement, illustrations are brought to life for Aniseed PR, supercharging the personality of the brand.

Why movement matters in branding?

Motion is an effective way of capturing attention and reinforcing your message. It adds energy and depth to your brand, playing a critical role in:

  • Standing out: moving graphics cut through the noise, especially on social media.
  • Enhancing engagement: movement draws the eye and encourages interaction.
  • Communicating efficiently: complex ideas become clearer through animation.
  • Strengthening brand identity: movement expresses your brand personality.
  • Emotional connection: motion helps evoke feelings and resonate with audiences.
Brand Purist created in-store animations for YR’s collaboration with SpongeBob following the exclusive Krusty Pants styleguide.

Motion graphics services

We offer a range of motion graphics solutions tailored to your brand and audience:

  • Logo animations

    Add polish your to intros, outros and transitions.

  • Social media animations

    optimise for engagement on Instagram, Linkedin and beyond.

  • Explainer videos

    Simplify your offering in a concise visual format.

  • Animated infographics

    Turn static data into compelling narratives.

  • UI/UX micro-interactions

    Enhance digital touchpoints with subtle branded movements.

  • Presentation animations

    Elevate pitch decks and reports with motion-enhanced slides.
Glamp spreads the love of glamorous camping. Brand Purist delivered animated social media templates after creating Glamp’s brand identity.

Brand-driven motion graphics

Motion is not just decoration — it’s a strategic extension of your brand. Movement should never feel random. It should reflect the same principles as your typography, colours and imagery. Every motion graphic we create is shaped by your brand identity and reinforces your visual language through:

  • Pacing: does your brand feel calm, dynamic or playful?
  • Transitions: the way elements move speaks volumes.
  • Artwork: we design everything in-house to keep it on-brand.
  • Audio: sound design, if needed, is selected to suit your brand.
Motion graphics for Shape Beyond — a disruptor management consultancy — reflect evolution and nurture.

Our motion graphics process

Motion graphics vary greatly in complexity but even the simplest animations require a clear understanding of your brand and your audience. While a short, straightforward piece won’t need labourious preparation, a longer infographics project will require a structured process:

  1. Research: understanding your goals, audience and brand identity.
  2. Concepting: moodboards, scripts or storyboards, depending on the scope.
  3. Design: creating static frames in your brand style.
  4. Animation: bringing designs to life with considered movement.
  5. Feedback and amends: collaboration and refinement through feedback rounds.
  6. Delivery: final files supplied in web-ready, high-resolution formats.

Motion graphics examples

Over the years, we’ve helped many businesses use motion graphics to grab the attention of customers.

YR Store: customisation fashion brand

Following a rebranding proejct run by Brand Purist, YR Store emerged as the global pioneer of live fashion customisation. The brand featured in Selfridges, Liberty, Macy’s, and in London’s Oxford Circus and New York’s 5th Avenue.

We crafted all of YR’s physical and digital touchpoints, including its apps and retail spaces. These have often taken advantage of motion graphics to enhance each experience or grab customers’ attention.

Shape Beyond: disruptor managment consultancy

We partnered with business transformation expert Helen Ashton (former ASOS CFO) to create a dynamic brand for her new company. The brand conveys the idea of nurturing and evolving organisations in an ever-changing world.

To enrich video content and boost social media marketing, we created a range of animations, enhancing the brand’s digital presence. These subtle animations were then incorporated into Shape Beyond’s website as well.

Frequently asked questions

  • Absolutely. Motion graphics can be an effective way for small businesses to make a strong impression. Motion graphics can help you communicate clearly and memorably without the need for full-scale video production.

  • Timelines vary depending on the complexity and length of the animation, but most projects take between two and four weeks from concept to delivery. We’ll always agree on a clear timeline before starting, so you know what to expect at each stage.

  • Yes, and they’re particularly effective there. We can tailor motion graphics for Instagram, LinkedIn, TikTok and more, optimising the content for each platform’s format and behaviour.

  • Motion graphics use animated elements (e.g. text, icons and illustrations) to convey messages visually. They’re ideal for abstract ideas, data visualisation and branded storytelling. Since they don’t rely on filming — like live-action videos — they’re also easier to update and repurpose.

  • Ideally, yes. A strong visual identity ensures your motion graphics feel cohesive and aligned with your brand. If you don’t yet have one, we can help you define or refine your visual style as part of the project.

  • A good motion graphic is purposeful, on-brand and easy to understand. It should enhance your message — not distract from it — and feel consistent with your overall visual identity. At Brand Purist, we make sure every piece supports your overarching brand strategy.

  • Yes, most of the motion graphics we create are designed with future edits in mind. We can supply modular assets or adapt existing animations for new campaigns, saving time and cost over the long term.

  • Costs depend on the length, complexity and type of animation required. We offer transparent, scoped proposals tailored to your needs. Whether it’s a short logo animation or a full explainer video, we’ll work within your budget to deliver something high-impact.

  • We can. If you already have a strong brand in place, we’ll use your existing assets as the foundation for animation. We’ll bring them to life while staying true to your brand.

  • Yes. Motion graphics often form part of a broader brand toolkit — especially for digital-first businesses. Whether we’re building your visual identity from scratch or refreshing it, we can integrate motion into your brand system to ensure everything works together seamlessly.

Ready to make your brand move? Brand Purist is here to help. Get in touch.

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Page last updated: 18 July 2025
Branding the fashion customisation pioneers revolutionising retail:

“We have worked extremely well together over the last few years. Brand Purist really has shaped our brand image. They’ve helped YR punch above its weight, time and time again.”

Portrait of Tim Williams, CEO, Co-Founder of YR
Tim Williams
CEO, Co-Founder of YR
YR Store branded store furniture at Topman’s Oxford Circus location.
Shape Beyond logo featuring a stylish type and a mark made up of a single continuous line depicting the letter ‘S’ inside of a ‘B’.
Business consultancy branding for the never normal world:

“No unnecessary chat. No unnecessary debate. Just decisive, professional and output focused. And I enjoyed every minute and couldn’t be prouder of our brand which represents what we do so well. If you are up for a rebrand - this in my opinion is the way forward.”

Portrait of Helen Ashton, Founder, CEO of Shape Beyond
Helen Ashton
Founder, CEO of Shape Beyond
Future-proof branding for a recruitment agency with a purpose:

“Brand Purist went above and beyond our expectations. They were there for us every step of the way, expertly guiding us throughout the entire process.”

Portrait of Nathan Kennedy, Co-Founder of Mind Detect
Nathan Kennedy
Co-Founder of Mind Detect
Mind Detect brand artwork presented on a tablet.