Brand Purist • Branding services • UI design

Elevate your digital platforms with UI design from a London branding studio

Photo of Bence.
Founder of Brand Purist

Brand Purist, your UI design partner

Brand Purist is a London-based branding agency and design studio working with startups and small businesses around the world. We make your digital touchpoints consistent and on-brand. Discover how we can help your organisation grow through the power of branding and UI design.

What is user interface design?

User interface (UI) design is the process of designing the visual layout and interactive elements of digital products such as websites, apps and software. It focuses on usability, accessibility and aesthetic consistency to create seamless, on-brand user experiences.

Animated ad promoting YR Store’s product customisation app to in-store customers.

UI vs. UX: what’s the difference?

UI focuses on how a digital product looks and behaves visually. UX (user experience) is concerned with how it works overall — the structure, flow and logic behind it. The two work closely together: UX defines the blueprint and user journey, while UI is responsible for how things look and feel.

Why UI design matters in branding?

Your digital interface is often the first and most frequent touchpoint people have with your brand. Strong UI design ensures this experience is clear, consistent and visually aligned with who you are.

Done well, UI design builds trust, strengthens brand perception and encourages engagement. It’s not just about looking good — it’s about making users feel confident in your product and brand from the very first click.

Fliff’s app interface design with the new visual identity applied.
Our collaboration with Fliff — a more social alternative to sportsbooks — included delivering a cohesive visual identity and applying it to the UI of their existing app.

UI design services

Whether you're building from scratch or refining an existing product, we can support you with a full suite of UI design services:

  • Branded websites
  • Online and in-store app interfaces
  • Mobile-first and responsive design
  • Design systems and component libraries
  • Button, form, menu and interaction styling
  • Accessibility-conscious design
  • Developer-ready UI assets and documentation

Our brand-driven approach

We believe that digital design should be led by brand thinking. That’s why every UI project begins with understanding your identity: your values, visuals and user needs.

From colour systems and typography to micro-interactions and iconography, we align every detail with your brand strategy. The result is a digital experience that’s both functional and ownable — one that strengthens your brand with every user interaction.

A set of icons designed for the GivingWays ecommerce platform, matching the style of the GivingWays logo.
GivingWays combines various ways of giving to charities into a single online platform. We delivered the platform’s interface visuals, complete with a unique type design, icons and patterns. We liaised with the developers to implement our designs, providing detailed specifications and guidance.

The UI design process

We can deliver branded UI assets on their own, but they’re far more impactful when developed in synergy with the UX. Here’s how we approach UI, hand-in-hand with UX:

  1. Research

    We begin by understanding your brand, business goals, user needs and technical requirements to lay the foundation for a purposeful interface.

  2. Journey mapping (UX)

    We define key user journeys, outlining how people will navigate your product and what they need to achieve along the way.

  3. Wireframing (UX)

    We create low-fidelity wireframes to plan structure, layout and functionality. This phase focuses on usability, logic and hierarchy without visual distractions.

  4. Prototyping (UX / UI)

    We build interactive prototypes to simulate the interface and test how users interact with it. This helps validate structure and flow early in the process.

  5. Testing and refinement (UX / UI)

    We gather feedback from users or stakeholders, refining the experience to ensure it’s intuitive, accessible and aligned with real-world needs.

  6. High-fidelity design (UI)

    Once the experience is shaped, we apply your brand visuals (colour, typography, iconography and components) to design fully polished, on-brand screens.

  7. Review and feedback

    You’ll receive interactive mock-ups to explore and review. This collaborative stage helps us fine-tune the visuals before handoff

  8. Developer handoff

    We deliver design assets, style guides and handoff documentation to developers. We provide ongoing support to help the product be built as intended.

Examples of UI design

Over the years, we’ve brought many brands to life through user interfaces. Whether online or in-store, on desktop or mobile, we deliver memorable brand experiences.

Close-up of customers engaging with YR Store’s interactive touchscreens at Topman’s Oxford Circus location. Close-up of YR Store touchscreen featuring personalised Imperial Stormtrooper graphics. Patrons enjoying the customisation experience at YR Store’s designated area within Topshop, 5th Avenue. YR Store’s dedicated personalisation zone at Macy’s New York location.

YR: product customisation pioneers

YR partners with leaders in retail and ecommerce to deliver customisation experiences. Their clients include LVMH, Luxottica, Ralph Lauren, Hugo Boss, Adidas, Fender, Michael Kors, Jimmy Choo and many more.

Brand Purist has been YR’s branding partner since 2012. We have evolved, reinvented and refocused the brand throughout this journey. Our work has also included various UI and UX design tasks:

  • Implemented YR’s brand on in-store and online customisation software.
  • Created UI graphics for collaborations including SpongeBob and Star Wars.
  • Designed YR’s product customisation mobile app.
  • Applied the visual identities of YR’s clients to bespoke software.

We ensure YR’s brand remains distinct, recognisable and consistent across all of these touchpoints over the years.

Frequently asked questions

  • A UI designer is responsible for designing the look and feel of digital interfaces including websites, apps and software. At Brand Purist, that means creating layouts, buttons, icons, typography and visual elements that reflect your brand and provide a smooth, intuitive experience for users.

  • Good UI design ensures your digital product is visually appealing, easy to use and consistent with your brand. It builds trust and improves engagement by helping users understand how to interact with your content.

  • Yes. Well-designed user interfaces make it easier and more enjoyable for people to interact with your site or app. Clear navigation, consistent visuals and smooth micro-interactions can encourage users to explore more, stay longer and return in future.

  • The timeline depends on the size and complexity of your project. A typical UI project — from discovery to delivery — usually takes 3 to 6 weeks. We’ll always define this clearly at the outset, based on your goals and deliverables.

  • Yes. We design responsive websites and native or web-based app interfaces for mobile, tablet and desktop. Everything we create is tailored to the platform and aligned with your brand.

  • Absolutely. If you already have brand guidelines or a design system, we’ll build on that foundation. If not, we can help create the necessary visual elements to ensure consistency across your digital touchpoints.

  • Yes. We provide developer-ready assets and documentation, and we’re happy to work directly with your development team to ensure smooth handoff and implementation. Collaboration is key to ensuring the final product matches the design vision.

Ready to elevate your digital touchpoints? Brand Purist is here to help. Get in touch.

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Page last updated: 18 July 2025
Branding a social sportsbook startup:

“We now have a complete identity that can be applied across any asset and have gotten overwhelmingly positive feedback from our team, investors and, most importantly, our users.”

Portrait of Matt Ricci, CEO, Co-Founder of Fliff
Matt Ricci
CEO, Co-Founder of Fliff
Simple graphic featuring green rectangles on dark blue background falling, like money, behind the Fliff logo.
ViB Community banners hanging on a building
Branding a community for effective tech buying experiences:

“Our team worked with Bence on a brand sprint for our community program and we enjoyed the experience! I’d recommend the brand sprint process to anyone who needs a brand identity or branding overhaul in a short amount of time.”

Portrait of Michelle Cassidy, Community Marketing Manager of ViB
Michelle Cassidy
Community Marketing Manager of ViB
Branding the fashion customisation pioneers revolutionising retail:

“We have worked extremely well together over the last few years. Brand Purist really has shaped our brand image. They have helped YR punch above its weight, as they say, time and time again. I have full faith they can do the same for any brand.”

Portrait of Tim Williams, CEO, Co-Founder of YR
Tim Williams
CEO, Co-Founder of YR
YR Store branded store furniture at Topman’s Oxford Circus location.