Brand Purist, your Webflow partner
Brand Purist is a London-based branding agency working with startups and small businesses globally. We design engaging, on-brand experiences on the Webflow platform. Discover how we can help your organisation grow through the power of branding, design and Webflow development.
Why choose Webflow?
Webflow has quickly become an industry standard for building interactive websites. It is Brand Purist’s preferred in-house web development tool too. It enables us to swiftly transition from design to deployment, helping you launch faster. It offers built-in scrolling animations and other visually impactful features, while also being optimised for search engines.
Webflow development services
Websites are the modern day shopfront, and as such, crucial for keeping businesses relevant and resonating with their target audiences. Building custom websites on the Webflow platform is an indispensable service in our branding toolkit. We draw upon our extensive skills and experiences to create a complete digital experience in close collaboration with you.
The process of Webflow development
Digital touchpoints, including your website, should fit into a cohesive visual and verbal narrative and serve your organisation’s overarching brand strategy. We go beyond branding and act as your Webflow agency to help you kickstart or relaunch your brand online. We handle the digital implementation of existing brands with care, adhering to their strict brand guidelines.
Brand development and strategy
We can take your existing brand strategy and visual identity and consistently implement them across your new digital touchpoints, including a Webflow website. We can also assist if your brand needs refinement, a refresh or a complete overhaul.
Brand messaging and content
Great copywriting can amplify your online impact. We craft content strategies and brand messaging to ensure everything is clear, compelling, on-brand and search engine friendly.
Journey mapping
Journey mapping is one of the first steps in designing any user experience. We’ll devise a plan for how we expect customers to interact with your Webflow site, ensuring a seamless experience that meets your business goals.
Wireframing and prototyping
We create simple, greyscale mockups to visualise general page layouts, call-to-actions, and messages. To test the journey and various interactions, we may create a clickable prototype from the wireframe or an early iteration of the design.
Webflow design
We craft key pages of your webflow site, ensuring they are optimised for various device types (e.g. desktop, tablet, and mobile). Colours, font sizes, layouts, and other details are determined with accessibility best practices in mind. We also consider Webflow’s animation and interaction capabilities throughout the design process to create a smooth, engaging digital experience.
Webflow build
Webflow is our preferred in-house web development tool. As a no-code platform, it allows us to swiftly transition from design to deployment. It offers impactful built-in interactive features, like scrolling animations, while also being search engine optimised. With Webflow, we’re able to launch your website in a matter of weeks.
Webflow examples
Over the years, we’ve built Webflow websites for numerous organisations targeting businesses and consumers.
Fliff: social sportsbook
Fliff, a US-based startup, offers a more inviting, more social alternative to traditional sportsbooks. We designed a bespoke, customer-facing website for Fliff. The brand comes to life through interactivity, 3D characters, vibrant colours and animation.
CreateMe: on-demand apparel startup
CreateMe, a San Francisco Bay Area startup, is revolutionising apparel manufacturing. In just seven weeks, we crafted the messaging, designed every page, produced artworks, and built the site. We developed the site in Webflow because it enabled us to go from brief to launch in just seven weeks.
Playfilled: people consultancy
Playfilled unlocks human potential and builds resilience through the power of play. We worked with former corporate leaders to create the brand for their experimental people consultancy. To help Playfilled launch a crowdfunding campaign, we built a fresh landing page for them using Webflow.
