Your brand communications partner
Brand Purist is a London-based branding agency working with startups and small businesses globally. We create clear and consistent communications that resonate with your audience across all channels. Discover how we can help your organisation grow through effective brand communication strategies.
What are brand communications?
Brand communications refers to the various methods and strategies a brand uses to convey its messages, values, and identity to its target audience. It encompasses all the verbal and non-verbal ways a brand interacts with customers and other stakeholders. The goal of brand communications is to build and maintain a consistent, positive perception of the brand.
Key aspects of brand communications
Messaging:
The core ideas and themes that your brand wants to convey, including its value propositions, mission, vision, and key differentiators.Brand voice and tone:
The style and personality through which your brand communicates. This includes word choice, emotional tone and overall feel of the communication.Visual identity:
The use of visual elements like logos, colours, typography, and design to reinforce your brand’s message. Visual identity complements verbal communication and helps create a cohesive brand experience.Content strategy:
The planning and creation of content that conveys your brand’s message across different channels. This includes everything from blog posts and social media updates to videos and email newsletters.Channels and platforms:
The various mediums through which you reach your audiences, such as social media, websites, email, print, TV, radio, and in-person events. Effective brand communication involves choosing the right channels to reach the target audience.Engagement and interaction:
The two-way communication between the brand and its audience, including customer service, social media interactions, and community engagement.PR:
Managing the brand’s public image and relationships with the media and other stakeholders. PR involves crafting and distributing press releases, managing crises, and promoting the brand through media coverage.Advertising:
Paid media campaigns designed to promote the brand, its products or services. Advertising is a key component of brand communications, often aimed at increasing awareness and driving sales.Internal communications:
How the brand communicates with its employees and internal stakeholders. Strong internal communications help everyone within the organisation understand and align with the brand’s values and messaging.Measurement and analytics:
Monitoring the effectiveness of brand communications efforts through metrics like engagement, reach, brand awareness, and sentiment analysis. This helps refine and optimise communication strategies over time.
Benefits of brand communications
Brand communication is essential because it shapes the target audience’s perceptions of your organisation. To be effective, communications should be clear, consistent across all interactions, and aligned with your brand identity and business objectives. When done right, brand communications can build trust, foster relationships and enhance brand recognition. Ultimately, it can drive engagement and growth.
Our brand communications approach
At Brand Purist, we approach brand communications with a strategic mindset. We start by understanding your organisation, audience and competitors. These insights help us craft a strategy that unifies relevant channels and touchpoints into one cohesive brand communications framework. Our process is immersive and collaborative, empowering you to shape your brand through a series of discussions, workshops and feedback sessions.
Brand communications examples
Our work goes far beyond the visual. We’ve supported many brands with overarching communication strategies that include naming, taglines, messaging frameworks, key messages and verbal identity guidelines. Here are a couple of examples:
YR: product customisation pioneers
YR is a pioneer in product customization and on-demand production. With global offices, they partner with leading brands in retail, fashion and e-commerce. Brand Purist has been YR’s branding partner since 2012,. We ensure YR’s brand communications remain relevant, coherent and impactful. Our work has helped them attract clients such as LVMH, Luxottica, Ralph Lauren and many more.
Shape Beyond: management consultancy
We partnered with business transformation expert Helen Ashton to create a dynamic brand that breaks the traditional mould for her new company. In close collaboration with Shape Beyond, we crafted a brand communication framework that defines both the visual and verbal identities. This framework also forms the foundation of their content marketing strategy, structured around three key pillars: Drive Evolution, Adapt at Pace, and Nurture Empowerment.
