Brand Purist, your brand consulting partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We offer expert brand consulting services to guide your brand’s growth and ensure long-term success. Discover how we can help your organisation grow through insightful and actionable brand consulting.
What is brand consulting?
Brand consulting involves providing expert advice and strategic guidance to help businesses build, refine and manage their brand. It encompasses everything from brand strategy and positioning to identity development and market research. Brand consultants work closely with businesses to ensure that their brand aligns with their goals, resonates with their target audience, and remains competitive in the market.
Services included in brand consulting
Brand audit:
Evaluating the brand’s existing identity and performance to uncover insights.Market and competitive analysis:
Conducting research on target audiences, market trends and competitors.Brand strategy:
Developing a comprehensive plan that defines the brand’s purpose, values, positioning and long-term goals.Brand architecture:
Structuring the brand’s portfolio, including sub-brands, products and service lines.Brand identity development:
Creating and refining the visual and verbal elements, including naming, logo, colour palette, typography and key messages.Communication and content strategy:
Planning content, marketing campaigns, and communication strategies..Brand implementation:
Executing branding or rebranding initiatives, overseeing design and copy deliverables, and managing brand roll-out.Employee brand training:
Educating employees so they can embody the brand consistently.
Our approach to brand consulting
At Brand Purist, we offer a long-term partnership that covers your brand’s initial creation and ongoing maintenance. We start by deeply understanding your organisation, audience and competitors. Then, we craft a strategy that underpins your brand’s visual identity and messaging. After your brand’s launch, we continue to support you by overseeing both the larger strategy and day-to-day execution. Whether refreshing your visual identity, refining your messaging, or repositioning your brand in the market, we’re here to nurture your brand’s evolution every step of the way.
Brand consulting examples
We’ve consulted many brands over the years, helping them stand out from the competition and resonate with audiences. Here are a couple of examples:
YR: product customisation pioneers
YR is a pioneer in product customisation and on-demand production. With global offices, they partner with leading brands in retail, fashion and ecommerce. Brand Purist has been YR’s branding partner since 2012. We have evolved, reinvented and refocused the brand throughout this journey to keep YR relevant and resonant with audiences at the intersection of fashion and technology.
Shape Beyond: disruptor consultancy
We partnered with ASOS’s former CFO, Helen Ashton, to create a mould-breaking, dynamic brand for her new company. Our initial brand sprint was instrumental in rapidly launching Shape Beyond, focusing on essential deliverables such as logo assets, email signatures, social media designs and a fully operational website. Our continued partnership involves offering strategic branding advice, crafting compelling brand messaging, and providing ongoing design services.
