Brand Purist, your brand development partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We guide the evolution of your brand, making sure it stays relevant and competitive in a changing market. Discover how we can help your organisation grow through strategic brand development.
What is brand development?
Brand development is the ongoing process of refining and enhancing your brand to maintain its relevance, resonate with your target audience and achieve your business goals. This involves everything from updating visual elements to evolving your brand’s messaging, positioning and overall market strategy. It’s about ensuring that your brand continues to grow and adapt in an ever-changing marketplace.
Key elements of brand development
Brand development encompasses activities related to creating and maintaining your brand identity. These include:
Market research:
Understanding the target audience, competitors and market trends to inform the brand strategy.Brand strategy:
Defining the brand’s purpose, positioning, values and long-term goals.Brand identity creation:
Developing the visual and verbal elements of the brand, such as the name, logo, tagline, colour palette, typography and overall visual style.Brand messaging:
Crafting core messages that convey the brand’s value proposition, mission and personality across various platforms and communications.Brand positioning:
Establishing the brand’s place in the market relative to competitors, emphasising its unique value and appeal to the target audience.Content strategy:
Planning and creating content that aligns with the brand’s marketing objectives, including social media posts, blogs, videos, and other forms of communication.Brand guidelines:
Documenting the standards for presenting the brand consistently across all channels.Brand communication:
Implementing the brand’s messaging through marketing campaigns, advertising, PR, and other communication efforts.Customer experience:
Ensuring that every interaction — both online and offline — is consistent and reflects the brand’s identity and values.
Why does brand development matter?
Brand development is essential because it helps businesses stand out and manage audience perceptions. It creates a consistent experience for customers across various channels and touchpoints, inspiring trust and loyalty. A strong brand can also attract top talent, guide effective marketing and support business growth.
Our approach to brand development
At Brand Purist, we offer a long-term partnership, covering your brand’s initial creation and ongoing maintenance. We start by deeply understanding your organisation, audience and competitors. We then craft a strategy that underpins your brand’s visual identity and messaging. After your brand’s launch, we can support you as brand consultants or as an outsourced design team, overseeing both the larger strategy and day-to-day execution. Whether refreshing your visual identity, refining your messaging, or repositioning your brand in the market, we’re here to support your brand’s evolution every step of the way.
Brand development examples
We’ve developed many brands over the years, helping them stand out from the competition and resonate with audiences. Here are a couple of examples:
Shape Beyond: disruptor consultancy
We partnered with ASOS’s former CFO, Helen Ashton, to create a mould-breaking, dynamic brand for her new company. Our initial brand sprint was instrumental in rapidly launching Shape Beyond, focusing on essential deliverables such as logo assets, email signatures, social media designs and a fully operational website. Our continued partnership involves offering strategic branding advice, crafting compelling brand messaging, and providing ongoing design services.
YR: product customisation pioneers
YR is a pioneer in product customisation and on-demand production. With global offices, they partner with leading brands in retail, fashion and ecommerce. Brand Purist has been YR’s branding partner since 2012. We have evolved, reinvented and refocused the brand throughout this journey to keep YR relevant and resonant with audiences at the intersection of fashion and technology.
