Brand Purist, your brand management partner
Brand Purist is a London-based branding agency working with startups and small businesses globally. We provide ongoing brand management support to maintain your brand’s relevance in a fast-changing market. Discover how we can help your organisation grow through expert brand management.
What is brand management?
Brand management involves overseeing and maintaining all aspects of your brand, helping it remain consistent, aligned with your business goals, and relevant to your audience. It covers everything from day-to-day branding and design related tasks to long-term strategy refinement.
Key elements of brand management
Comprehensive brand management involves several ongoing activities. These include:
- Brand consistency: Maintaining uniformity in your brand’s visual identity and messaging across all platforms and communications.
- Reputation management: Actively monitoring audience perceptions, addressing potential dangers to reputation, and enhancing positive associations.
- Market adaptation: Continuously reviewing market trends and audience behaviours, to help adjust strategies and keep your brand relevant.
- Brand monitoring: Tracking how your brand performs in the market by measuring awareness, sentiment and engagement, and responding proactively.
- Customer experience: Managing how your brand is experienced at every customer touchpoint, from online interactions to in-store experiences.
- Crisis management: Being prepared to handle unexpected challenges or negative publicity that could impact your brand’s image.
- Brand guidelines enforcement: Making sure internal and external teams follow established brand guidelines, from design to communication.
Why is brand management essential?
A well-managed brand drives long-term success by consistently delivering on its promise and maintaining a strong presence in the minds of customers. It helps businesses retain customer loyalty, grow brand equity, and build a lasting reputation in the marketplace. Without ongoing brand management, a brand risks becoming outdated, inconsistent or misunderstood, which can erode customer trust and dilute its impact. By keeping your brand fresh and relevant, it will continue to resonate with your audience and meet their evolving expectations.
Our aproach to brand management
At Brand Purist, we offer a long-term partnership that covers your brand’s initial creation and ongoing maintenance. We support you by overseeing both the larger strategy and day-to-day execution. Our goal is to keep your brand strong and cohesive while also adapting it to changing trends and customer needs. Whether you’re looking to maintain a leading brand or reposition yourself for growth, we’re here to guide and support you every step of the way.
Brand management examples
We’ve helped brands across various industries navigate the complexities of brand management. Here are some examples:
YR: product customisation pioneers
We’ve helped YR grow into a global brand, helping them with everything from overarching brand strategies to daily design tasks. YR’s leadership recognises the importance of branding and knows that it is crucial to continuously invest in it. This close alignment on vision and values helps us maintain a pioneering brand and strong partnership. Supported by a strong brand, YR has:
- Found a market gap and cemented their position,
- Created a worldwide presence in less than five years,
- Attracted dedicated teams across the UK, US and Japan offices,
- Partnered with the biggest brands in fashion, tech, sports, finance, automotive, entertainment, food and drinks.
Shape Beyond: disruptor consultancy
We partnered with ASOS’s former CFO, Helen Ashton, to create a mould-breaking, dynamic brand for her new company. Our initial brand sprint was instrumental in rapidly launching Shape Beyond, focusing on essential deliverables such as logo assets, email signatures, social media designs and a fully operational website. Our continued partnership involves offering strategic branding advice, crafting compelling brand messaging, and providing ongoing design services.
