Brand Purist, your brand messages partner
Brand Purist is a London-based branding agency working with startups and small businesses globally. We create compelling brand messages that clearly convey your brand’s value proposition and resonate with your audience. Discover how we can help your organisation grow through impactful brand messaging.
What are brand messages?
Brand messages are the specific key points or ideas that a brand wants to communicate to its audience. These messages are crafted to convey the brand’s value proposition, mission and positioning. They are part of brand communications and are expressed through the brand’s voice and tone. Messages are often organised into a system called messaging framework.
A messaging framework typically includes different levels of messaging, such as core messages, supporting messages, and detailed proof points. This hierarchy ensures that the brand communicates consistently and coherently at every level.
Why are brand messages essential?
Brand messages play a critical role in shaping how your audience perceives your business. They go beyond just words, providing a clear and compelling narrative that conveys your brand’s value, purpose and uniqueness. Key benefits of strong brand messaging include:
- Value proposition: Clearly communicates the unique benefits and solutions your brand offers, helping audiences understand why they should choose you.
- Customer benefits: Highlights the advantages and outcomes customers can expect, making it easier for them to see the tangible value in your offering.
- Consistency: Maintains a cohesive tone across all platforms, ensuring all communications reinforce your brand identity.
- Engagement: Resonates with your audience, sparking interest and emotional connection, leading to deeper engagement.
- Differentiation: Highlights what makes your brand unique, setting you apart from competitors in the marketplace.
Our approach to brand messages
At Brand Purist, our approach to brand messaging is strategic and tailored. We start by gaining a deep understanding of your organisation, target audience and competitive landscape. This insight helps us craft clear, compelling messages that resonate with your audience. Our collaborative process includes workshops and feedback sessions, ensuring that your key messages are consistent across all channels. The result is messaging that reinforces your value proposition and drives engagement.
Brand messages examples
Over the years, we’ve worked with a range of brands to develop robust messaging frameworks and compelling brand messages. Here are a couple of examples:
CreateMe: on-demand apparel startup
CreateMe, a San Francisco Bay Area startup, is revolutionising apparel manufacturing. Collaborating closely with CreateMe’s marketing team, we defined a new tone of voice and distilled key messages for the website. The language needed to be action-oriented, reader-centric, concise and impactful. We emphasised customisation to resonate with potential clients and drive sales.
One Small Pixel: creative studio
One Small Pixel leverages storytelling, design and technology to craft experiences, animations and films that captivate audiences. We revitalised the brand by sharpening its values and infusing creativity into its brand voice. By elevating the brand messaging, we created a unique identity that stands out in a field where visuals often dominate. In close collaboration with One Small Pixel, we developed a messaging framework anchored in three core principles: Inventiveness, Collaboration and Integrity.
