Brand Purist • Branding services • Branding workshop

Empower your team with branding workshops by a London agency

Photo of Bence.
Founder of Brand Purist

Brand Purist, your branding workshop partner

Brand Purist is a London-based branding agency working with startups and small businesses globally. We offer dynamic branding workshops that empower your team and uncover your brand’s identity and strategy. Discover how we can help your organisation grow through interactive and insightful branding workshops.

What is a branding workshop?

A branding workshop is an interactive session where key stakeholders come together to explore, define and refine your brand’s identity, strategy, messaging and visuals. It’s a collaborative process that helps align your team and set a clear direction for your brand.

Key benefits of branding workshops

  • Team alignment:

    Ensures all team members are on the same page regarding the brand’s purpose, values, and vision for the future.

  • Clarity and focus:

    Helps clarify your brand’s identity, positioning, and messaging, making it easier to communicate effectively.

  • Strategic insights:

    Provides actionable insights that guide your brand strategy and marketing efforts.

  • Engagement and buy-in:

    Involves key stakeholders in the brand development process, fostering ownership and commitment to the brand’s success.

Our approach to branding workshops

At Brand Purist, our branding workshops are designed to be engaging, insightful and results-driven. We tailor each workshop to your specific needs, ensuring that every session provides valuable insights and actionable outcomes. Our approach combines expert facilitation with creative exercises to help your team uncover and define your brand’s true potential.

What to expect from a branding workshop

During a branding workshop with Brand Purist, you can expect a mix of discussions, creative exercises and strategic planning sessions. We’ll guide your team through the process of defining your brand’s identity, including its purpose, values, personality, and desired positioning. Collaborative sessions will also shape your brand name, visual direction and messaging, providing a clear blueprint for your brand.

Branding workshop success stories

Branding workshops are a vital part of our branding process and have laid the foundation for many of the brands we’ve created. Here are a couple of examples:

Huddle: software for gaming operators

We worked with gaming industry veterans to launch their software startup brand. The brand identity needed to attract tech talent, reassure investors and distinguish Huddle from competitors. Branding workshops were conducted online, with team members in New York, London and Zagreb. Workshops helped the participants broaden their knowledge of their audiences, competitors and different aspects of branding, ultimately leading to a meaningful brand identity that has supported their growth.

Shape Beyond: disruptor consultancy

We partnered with ASOS’s former CFO, Helen Ashton, to create a mould-breaking, dynamic brand for her new company. Our project began with an extensive, open-ended discussion about the business’ future plans. Various workshops helped us dissect competitor brands and delve into the specific needs of various target audiences. The brand strategy workshop played a pivotal role in transforming the founder’s vision into a distinct, well-defined brand identity.

Frequently asked questions

  • A branding workshop is designed to help businesses explore, define and refine their brand’s identity and strategy. It’s an opportunity to align your team, gain clarity, and develop a cohesive brand that resonates with your audience.

  • Key stakeholders, including founders, marketing teams, and anyone involved in brand decision-making, should attend. The more perspectives involved, the richer the insights and the stronger the alignment on the brand’s direction.

  • The duration of a branding workshop can vary based on the scope and objectives. They typically last from half a day to several days. We tailor the workshop length to your specific requirements.

  • We recommend gathering any existing brand materials, such as your current brand guidelines, marketing collateral, and any research or data on your audience and competitors. We’ll provide a detailed agenda and any preparatory materials ahead of the workshop.

  • Yes, we offer both in-person and remote branding workshops. Our remote workshops are designed to be just as interactive and engaging, using digital tools to facilitate collaboration and discussion.

  • We typically continue the brand process by polishing the brand strategy statements and developing the rest of the brand. If needed, we can facilitate the workshop and provide a summary of insights without handling the rest of the brand development.

Want to empower your team with a branding workshop? We’re here to help. Get in touch.

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Page last updated: 28 September 2024
Branding a software provider that helps gaming operators thrive:

“What a ride! We would strongly recommend Brand Purist’s brand sprints for any startup out there. You really learn a lot about who you are and bond even more as a team.”

Portrait of Leo Gaspar, Co-Founder, CSO of Huddle
Leo Gaspar
Co-Founder, CSO of Huddle
Huddle’s logo appearing as signage on the wall of a stylish office.
Simple graphic featuring green rectangles on dark blue background falling, like money, behind the Fliff logo.
Branding a social sportsbook startup:

“The sprint process was intense and parts felt laborious at times, but in the end it was really great to see how all of the workshops contributed to creating the brand identity.”

Portrait of Matt Ricci, CEO, Co-Founder of Fliff
Matt Ricci
CEO, Co-Founder of Fliff
Designing a relationship-driven insurance brand:

“Each stage of the brand sprint process was well defined and my time and expectations were managed expertly throughout. From the outset, Bence emphasised that a good brand is more than a visual identity, and the various workshops helped me to think clearly about my mission, values, tone of voice and messaging.”

Portrait of Henry Burton, Founder of Sorel Point
Henry Burton
Founder of Sorel Point
Sorel Point logo featuring a yellow mark that is made out of two interlocking hexagons surrounding a rhombus on navy background with light blue linear pattern.