Brand Purist, your branded environmental graphics partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We design on-brand signage and decoration to dress your office and retail spaces. Discover how we can help your organisation grow through the power of branding and design.
What is environmental graphics?
Environmental graphics involve designing visual elements within physical spaces – such as signage, decoration and wayfinding systems – to reflect a brand’s identity. They create a cohesive branded environment in retail, office or public settings. Beyond their decorative use, they can also serve important functions, aiding direction and identification within a physical environment.
Why environmental graphics matter?
Environmental graphics can transform physical spaces into immersive brand experiences. By applying your visual identity consistently across signage, decoration and wayfinding systems, you can strengthen your brand identity and boost its recognition. These designs can enhance in-person interactions – positively impacting both staff and customer perceptions of your brand. Environmental graphics provide an important avenue for you to be distinctive and memorable.
Types of environmental graphics
Office decoration
Strengthen your staff’s sense of belonging and leave a lasting impression on your clients through on-brand graphics and signage.
Retail design
Draw customers into your shop or retail unit by expressing your brand essence through distinct design. Animations and motion graphics can increase your impact further.
Event graphics
Catch the attention of event attendees and exhibition visitors with stand-out visuals. If your layout is more complicated, wayfinding signage can help visitors get around.
Brand-driven approach
At Brand Purist, we take a brand-driven approach to design. Whether it’s for digital or physical spaces, all artwork should fit into your overarching brand system. Designs should adhere to your guidelines and express your values. First, we learn about your brand and understand its context including the physical environment and your audience. Then we craft graphics and signage that strengthens brand recognition.
Environmental graphics examples
Over the years, we’ve helped our clients bring their brands to life in offices, retail units and events.
YR Store: customisation fashion brand
YR Store operated several concessions where customers could design their own YR-branded garments. In close collaboration with their team, we designed these in-store areas, utilising YR’s signature patterns, bold typography, and modern logo to invigorate the retail space and attract customers.
