Brand Purist, your visual identity partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We design compelling visual identities that make your brand instantly recognisable and memorable. Discover how we can help your organisation grow through a cohesive and striking visual identity.
What is the visual identity?
Visual identity encompasses the visual elements that represent and communicate your brand’s personality and values. It includes your logo, colour palette, typography, and other design elements that create a cohesive and recognisable brand presence.
Key components of the visual identity
Logo design:
A unique and memorable mark that embodies your brand’s essence.Colour palette:
A consistent colour scheme that conveys your brand’s personality.Typography:
Fonts and typographic devices that communicate your brand’s voice and style.Graphic artworks:
Simple design elements that complement the logo and enhance recognition.Imagery and iconography:
Visual elements, such as photos, illustrations and symbols, that support your brand’s messaging.Animations and motion graphics:
The added element of motion that accentuates your brand’s personality.Layout and composition:
The structure and arrangement of visual elements.
Why does the visual identity matter?
A compelling visual identity is crucial for making a strong first impression and ensuring your brand stands out in a crowded market. It’s important because it shapes how your brand is perceived. If done consistently across all brand touchpoints, it can build trust with your audience, enhance brand recognition, and lead to customer loyalty.
Our approach to visual identity design
At Brand Purist, our approach to visual identity design is strategic and collaborative. We start by understanding your organisation, target audience and competitive landscape. Then, we clarify your brand purpose and core values and translate them into visual elements that resonate with your audiences. Our designs are not only aesthetically pleasing but also align with your overall brand strategy, ensuring a consistent and impactful brand presence.
Visual identity examples
Our strategic visual identity designs have enabled brands to turn heads and disrupt industries. Here are a couple of examples:
Shape Beyond: disruptor consultancy
Brand Purist partnered with the former CFO of ASOS, Helen Ashton to create a mould-breaking, dynamic brand for her new company. The Shape Beyond logo is a singular elegant stroke, symbolising unity and collaboration. One path — with twists and turns — represents the journeys businesses are guided through. The colour palette reinforces the concept of nurture and nature, utilising colours that evoke a sense of warmth and growth. Organic shapes, inspired by the logomark’s fluidity, serve as dynamic brand expressions. They capture the evolving essence of today’s never normal world.
YR Store: personalised fashion label
YR Store transcends printed garments, offering an interactive fashion experience for consumers. Keywords like unconventional, disruptive, current and credible shaped our approach to the brand’s visual identity. The short name presented a pathway to a simple lettermark design. We constructed dynamic ‘shard’ patterns from the mark that can be applied across various media. They have become an instantly recognisable YR asset.
