Rebrand Sprint
No six months to spare: Rebrand in 6 focused, action-oriented weeks.
Grown fast through acquisition? Operating under multiple different names? Have a deadline you can’t move? A launch, a funding round, an investor update? There’s no time for the classic agency process.
As pioneers, we moulded the Brand Sprint into an efficient, proven system. The Rebrand Sprint extends that same methodology into six weeks, a full scope and the depth a rebrand deserves.
Schedule a call Share your detailsProven sprint method
Built on the tried and tested approach behind our 10-day Brand Sprints.
Founder-to-Founder
Direct collaboration that keeps thinking, decisions and execution seamless.
Committed timeline
No guessing or delays, but clear structure, accountability and strict deadlines.
Compression, not compromise
Focus, immersion and decisive action deliver a full rebrand without shortcuts.
Build the rebrand you actually need
Every Rebrand Sprint begins the same way: strategy first. From there, the choice is yours — naming, messaging, visual identity — build the scope around what your business needs.
Schedule a call Share your detailsBrand strategy
Defines the level of change needed, from a targeted refresh to a full rebuild.
Realigns your team and brand architecture, where necessary.
Sets the new direction, positioning and narrative.
Brand name
Finds a name that matches where your business is headed.
Verbal identity
Rebuilds your messaging so there's one clear, shared story.
Visual identity
Delivers a full identity system built to carry an established brand.
A streamlined, strategic process
The 6 weeks of the rebrand sprint are carefully planned, front-loaded with research and direction. There’s ample time to refine, agree and build fundamental brand assets.
“What a ride! We would strongly recommend Brand Purist’s brand sprints for any startup out there. You really learn a lot about who you are and bond even more as a team.”
“We’re absolutely delighted with the outcome and feel like we have so much more clarity as a business and team. Couldn’t recommend highly enough!”
“We came to Brand Purist to create a new visual identity, but the sprint process went much beyond that in also helping us refine our core values and vision for the brand.”
Is the six-week Rebrand Sprint right for you?
Compare the 6-week Rebrand Sprint to our Classic Rebrand and the 10-day Brand Sprint.
Schedule a call Share your detailsClassic Rebrand
From considered refreshes to complete rebrands at a pace built for clarity and buy-in.
6-week Rebrand Sprint
Compressing the traditional process into six focused weeks to move fast without losing rigour.
10-day Brand Sprint
The fastest way to launch a professional brand, providing a solid foundation and basic assets.
Frequently asked questions
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The Rebrand Sprint is a fast, collaborative process that compresses months of a traditional rebrand into just six weeks. It achieves that by streamlining activities and decision-making, while maintaining the level of quality and rigour. It typically covers all facets of branding: strategy, naming, visual identity and verbal identity.
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It’s ideal for action-oriented, decisive founders who don’t have months to rebrand. When your business grows quickly through acquisition or your startup is preparing for a new funding round, the speed of branding can make all that difference.
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What makes the Rebrand Sprint unique is its focus and sense of momentum. But it isn’t simply speed; anyone can say they’ll deliver your rebrand faster. What makes Brand Purist’s Rebrand Sprint different is the proven methodology originating from our pioneering 10-day Brand Sprints. It’s immersive – we’re not distracted by other projects but focus completely on yours. It offers close collaboration and thoughtful workshops that enable you to shape the brand directly.
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There is some flexibility but ideally, yes. Maintaining focus and a sense of momentum is vital for the sprint. The project stops being a sprint, if it runs much longer. Remember, our original Brand Sprint is only 10 days, so the Rebrand Sprint with its 6 weeks is already an extended timeline.
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By default, Rebrand Sprints are run entirely remotely and are open to businesses all around the world. The sprints consist of a series of virtual meetings and workshops. They’re convenient for everyone to attend and save precious time. We can also facilitate these activities in person, especially, if the quality of the rebrand is impacted by it. If you have shops or other sites that play directly into the brand, we’ll likely want to experience them first hand.
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Mostly, yes. Our Rebrand Sprints are designed to help businesses around the world through virtual meetings and online workshops. However, if your business’ success depends on a physical space (i.e. shop), we’ll likely want to experience it in person. From our base in London, we can quickly reach destinations in Europe, and we’re also open to travelling further afield.
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The Brand Strategy component is essential because it defines the level of change needed, from a targeted refresh to a full rebuild, and anything in between. It also helps realign your team and brand architecture, if necessary, and sets the new brand narrative and positioning. We need this foundational piece for everything that comes after. We can’t create a Visual Identity (or anything else) without a clear strategic direction.
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That’s fine, you can bypass that component, opt for a shorter timeline or give more time to something else.
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We recommend setting aside time in your calendar for this, the first two weeks will be especially busy. The speedy turnaround is made possible by your focus, active participation and prompt feedback. As a guide, on average you’ll need to set aside approx. 4-16 hours per week, with the first couple of weeks being the most demanding.