Brand Sprint: fast-track your brand to launch in 10 days.

Brand sprints are a speedy, affordable, lighter touch approach to branding, ideal for small businesses and startups. Branding projects normally take months and involve stakeholders at every level of an organisation. The sprints are designed to align key decision makers and produce a workable brand within days. This allows businesses to get going quickly and refine their branding as their needs evolve.

By default, brand sprints are run entirely remotely and are open to businesses all around the world. The sprints consist of a series of virtual meetings and workshops. They’re really convenient for everyone to attend, and you save precious time. We can also facilitate these activities in person if needed.

Not necessarily. The brand strategy sprint - which is essential for new clients - takes only 3 days. These 3 days should be consecutive, but you can have a break before you go ahead with any of the other sprints. The advantage of tackling several sprints consecutively, however, is maintaining momentum. We recommend you clear your diary of other tasks and commitments to fully concentrate on your branding. Brand sprints are a short but immersive experience. The speedy turnaround is made possible by your focus, active participation and prompt feedback.

Our brand strategy sprint is the only essential component. It provides the most important foundations of your brand identity such as purpose and core values. Brands cannot be built without these. Other sprints are optional because we understand you might already have a brand name, or other plans for your written or visual identity.

The agenda varies depending on the brand sprint and how far into the process you are. A typical day could start with a workshop until lunchtime. We may work independently on tasks in the afternoon, then regroup to share ideas at the end of the day. The day after might start with a feedback session to make decisions and progress to the next stage. Most sprint days will demand your full attention. But on some days, you might only need to take part in feedback sessions.

All of our brand sprints feature workshops, which normally run for 2-3 hours in the morning. But workshops are just one way to work on your branding. You will also be asked to complete various tasks. We make key decisions during 1-2 hour feedback sessions. And you’ll need to join short, informal catch-ups along the way too. That’s why we strongly recommend a completely clear diary for sprint days.

You will play a vital role in developing your new branding! Brand sprints are a highly collaborative experience. One of the reasons they make branding more affordable is that work is shared between the sprint team. We won’t expect you to design your own logo of course! But you will contribute to competitor and audience analysis, for example. You’ll be given tasks throughout the sprint — from research to feeding back promptly on creative ideas. You’ll also attend workshops, decision-making feedback sessions and regular catch-ups.

Brand sprints are an affordable way to create strategic brands. They cost a fraction of the normal branding process price. Please get in touch for a quote.

We focus our attention on essential items that most businesses need to get started. The design assets include your logo, typographic style and colour palette, email signature, brand guidelines, social media profiles, letterhead and business card design.

Not by default, but a simple website can be added. Our clients’ websites vary greatly and can be very complex. Within the brand sprint process, we offer a minimum viable website. This helps you establish a web presence, but stays true to the brand sprint philosophy. We design and build 4 unique pages, which you can edit through a simple CMS, or expand at a later point. We can offer a fully bespoke website with blog, e-commerce or CRM capabilities, but this is beyond the sprint scope.

Yes. Our brand sprints are designed to help businesses around the world through virtual meetings and online workshops. The sprints are facilitated in English only at the moment.

If your organisation already has a name, you can bypass the brand name sprint. This means you can reduce your costs and create a new brand within 8 days, rather than 10. However, if we believe we could find a more effective name, we may still recommend running the name sprint. A strong name can also inspire ideas for your visual identity.

Brand sprints can be run at any point in the business life-cycle. For startups specifically, it’s important that you have a strong business idea and realistic plan to make it a success. Branding can support you on the way but it is no replacement for a business plan. You also need an understanding of your target market and competitive landscape. We will ask you about those before the start of the sprint.

Brand sprints can be useful for existing businesses, but are unlikely to be the right approach for a complete rebrand. In general, we recommend our in-depth, classic branding process because you’ll need to carefully manage your reputation and brand recognition. But our brand strategy sprint can help refocus your organisation and reinvigorate your brand purpose. Visual and verbal identity sprints can also help you experiment with new ideas at a relatively low cost.