Brand Purist, your brand audit partner
Brand Purist is a London-based branding agency working with startups and small businesses globally. We offer comprehensive brand audits to evaluate your brand’s strengths, weaknesses and opportunities for growth. Discover how we can help your organisation grow through insightful and actionable brand audits.
What is a brand audit?
A brand audit is a thorough evaluation of your brand’s current position in the market. It assesses your brand’s identity, customer perception, market positioning and competitive landscape, providing you with clear steps to take to stay relevant.
Benefits of a brand audit
Identify strengths and weaknesses:
Understand what’s working and what needs improvement about your brand.Enhance market positioning:
Align your brand more effectively with your target market.Improve customer perception:
Ensure your brand resonates with your audience.Drive strategic growth:
Make informed decisions about your brand that contribute to long-term success.
Our tailored approach
We combine in-depth research with a thorough analysis of your brand’s touchpoints to deliver actionable insights. Our goal is to provide you with a clear understanding of where your brand stands and how it can evolve to meet your business objectives.
The brand audit process can include an analysis of your brand identity, customer feedback, market research and competitor analysis. We provide you with a detailed report outlining our findings and recommendations.
There are no two identical brands or businesses so we always tailor our approach to your needs. Whether you’re a lean small business or an established organisation, we’ll help you spot opportunities for your brand.
Brand audit examples
Over the years, we’ve dissected and analysed many brands to help chart a clear path forward. Here are a couple of examples:
YR: product customisation pioneers
Launched in 2012, YR’s brand identity has been realigned to support changes in their business strategy over the years. At each stage, thorough brand audits helped the company stay relevant with audiences.
The Foods of Athenry: free-from baked goods
During the rebranding of The Foods of Athenry, we meticulously examined the competitive landscape to inform the brand’s positioning and visual identity, including its logo and product packaging.
