Your brand implementation partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We expertly implement brand strategies, ensuring consistency and alignment across all channels. Discover how we can help your organisation grow through seamless and effective brand implementation.
What is brand implementation?
Brand implementation is the process of bringing your brand strategy to life across all touchpoints. It involves applying your brand’s visual and verbal identity, and overall brand experience consistently across all channels — both online and offline.
Key elements of brand implementation
Brand implementation can take many forms. A lean startup might not need all components, but an extensive rebrand is likely to cover the following areas:
Printed collateral:
Business cards, brochures, outdoor ads, packaging and more.Digital design:
Websites, apps, social media content, animations and more.Environmental and spatial design:
Signage, office decorations, store graphics and more.Experience design:
Customer experience of physical and digital interactions.Brand guidelines:
A guide detailing the rules for using all brand elements.Employee training:
Equipping your team with the knowledge and tools.Brand messaging:
Ensuring consistent communications across all platforms.Integrated marketing:
Aligning marketing efforts with your brand strategy.Content strategy:
Strategy for creating, distributing and managing content.
The following may be included under brand implementation or brand management depending on the circumstances:
Brand audit:
Periodic evaluation of brand performance and consistency across all touchpoints, ensuring the brand stays aligned with its goals.Customer feedback and engagement:
Actively gathering and utilising customer feedback to refine and reinforce the brand experience.Partnerships and collaborations:
Partnerships and collaborations: Ensuring any external partnerships or collaborations are aligned with the brand's identity and values.
Why brand implementation matters
Without proper implementation, even the best brand strategy can fail to deliver results. Effective brand implementation ensures that your brand message is clear, consistent and compelling across all touchpoints. It also aligns all stakeholders with the brand strategy, fostering trust and loyalty. Additionally, careful consideration must be given to how the brand adapts to different markets and audiences without losing its core identity.
Our brand implementation approach
At Brand Purist, we take a meticulous approach to brand implementation. We work closely with your team to ensure every aspect of your brand is consistently and effectively communicated, from digital channels to in-store experiences. We create detailed brand guidelines, train your team, and monitor the implementation process across all platforms to guarantee that your brand is represented accurately.
Brand implementation examples
Our strategic brand implementation process has enabled brands to provide a consistent experience to their audiences across all channels. Here are a couple of examples:
CreateMe: on-demand manufacturing startup
CreateMe, a San Francisco Bay Area startup, is revolutionising apparel manufacturing through automation. We consolidated their brand and created a unified design system across key touchpoints. Collaborating closely with CreateMe’s marketing team, we defined a new tone of voice and distilled key messages. After analysing existing visual assets, we created an easy-to-use design system and a clear rule-set to avoid inconsistencies. We redesigned and launched CreateMe’s new website and extensive presentation templates.
YR Live: customisation at events
YR Live, the sister brand of YR Store, delivers experiential product customization and live printing at events. Brand Purist developed an event-inspired, energetic identity for YR Live, which was unveiled at an exclusive, invite-only event. Following the launch, we supported YR Live as brand consultants and as a flexible, outsourced design team. We delivered overarching brand strategies and managed detailed design tasks to ensure consistency and high quality across all touchpoints, including YR Live’s online presence, branded infographics, animations, iconography, marketing collateral, showreels, presentation design, and event wayfinding.
