Brand Purist, your brand positioning partner
Brand Purist is a London-based branding agency working with startups and small businesses globally. We develop clear brand positioning strategies that differentiate your brand in the market and attract your target audience. Discover how we can help your organisation grow through effective brand positioning.
What is brand positioning?
Brand positioning is the strategic process of establishing your brand's unique place in the market and in the minds of your target audience. It involves differentiating your brand from competitors by highlighting its unique value, messaging and identity. Effective brand positioning ensures that your brand resonates with your target audience and meets their needs in a way that competitors cannot. It’s about defining who you are, what you offer, and why customers should choose you over others.
Key elements of brand positioning
Successful brand positioning requires a deep understanding of your market, audience and competition. Key elements include:
Market analysis:
Researching and understanding your industry, competitors and the unique opportunities for positioning within your market.Audience insight:
Defining your target audience and understanding their needs, behaviours and preferences to tailor your positioning effectively.Competitive differentiation:
Identifying what sets your brand apart from competitors and positioning your brand to emphasise these differences.Brand promise:
Articulating a compelling brand promise that communicates the benefit or experience customers can expect when engaging with your brand.Value proposition:
Crafting a clear statement that communicates the unique value your brand offers and why it’s the best choice for your audience.Messaging framework:
Developing messaging that reinforces your brand’s positioning across all touchpoints, ensuring it resonates consistently with your audience.
Why does brand positioning matter?
Effective brand positioning is critical to standing out in a crowded marketplace. It shapes how customers perceive your brand, builds credibility and drives customer loyalty. A well-positioned brand is easier to market, as it resonates clearly with its audience and has a distinct, memorable identity. Strong positioning also allows you to command premium pricing, attract more qualified leads and create a competitive advantage that’s difficult for others to replicate.
Our aproach to brand positioning
At Brand Purist, we offer a long-term partnership that covers your brand’s initial creation and ongoing maintenance. We start by deeply understanding your organisation, audience and competitors. We collaborate with you to uncover what makes your brand truly unique and appealing to your target audience. Then, we craft a strategy that underpins your brand’s distinct positioning. After your brand’s launch, we continue to support you by overseeing both the larger strategy and day-to-day execution. Whether refreshing your visual identity, refining your messaging, or repositioning your brand in the market, we’re here to nurture your brand’s evolution every step of the way.
Brand positioning examples
We’ve helped many businesses carve out niches in competitive markets or reposition their established brands for new opportunities. Here are a few examples:
YR: product customisation pioneers
YR’s business pivoted from catering to the events industry to partnering with global retail brands. We helped underpin this shift with a brand positioning exercise that involved questionnaires, interviews and workshops for staff. Once the direction was agreed internally, we updated YR’s brand communications across their website, presentations, social media, marketing and sales channels. The result was a distinct place in the competitive landscape and a clearly articulated value proposition.
Huddle: software for gaming operators
The gaming industry is expected to keep growing, but face increased regulation around the world for the foreseeable future. Playing audiences are also getting younger, and are more open to new gaming experiences. Huddle is building a flexible, modular software, which is an ideal fit for this kind of environment. We captured this notion in the brand positioning too. Huddle is the only software provider ready to adapt to the fast-changing needs of gaming operators.
