Brand Purist, your brand research partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We conduct in-depth brand research to uncover valuable insights about your market, audience and competitors. Discover how we can help your organisation grow through evidence-based branding strategies.
What is brand research?
Brand research is the process of gathering and analysing data about your market, audience and competitors to inform strategic brand decisions. It helps you understand the current landscape, identify opportunities, and create a brand strategy that connects with the hearts and minds of people.
Why is brand research important?
Brand research provides the foundational insights that inform every aspect of your brand strategy, from positioning and messaging to audience targeting and competitive differentiation. The research ensures that your strategy is data-driven and aligned with market realities. Research-driven strategies lead to stronger brand positioning, better customer engagement and a clearer path to achieving your business goals.
By understanding your customers, competitors and the market, you can build a brand that truly resonates with your target audience.
Our approach to brand research
At Brand Purist, our approach to brand research is tailored to each client’s unique needs. Research necessary to build new brands for startups and small businesses tends to be leaner than the work required for the rebranding of established organisations.
Audience analysis
Our audience analysis goes beyond basic demographics, diving into the motivations, behaviours, and emotional drivers of your customers. By utilising tools like empathy mapping and customer journey mapping, we help you see your brand through the eyes of your audience. This insight allows us to craft messages, experiences and visuals that foster genuine connections and drive brand loyalty.
Market and competitive analyses
Our market and competitive analyses help uncover where your brand stands in relation to your competitors. We assess market trends, identify opportunities, and analyse competitors' strengths and weaknesses. By identifying what sets your brand apart, we help carve out a distinct position for your brand in the market.
Brand audits
A brand audit is a comprehensive evaluation of your brand’s current position, performance and perception. We review every aspect of your brand, from visual identity and messaging to customer experiences and market performance, to identify both strengths and areas for improvement. This process uncovers inconsistencies, misalignments and missed opportunities, providing you with clear, actionable insights.
Brand research examples
Brand research has helped many of the brands we’ve worked with over the years. Here are a couple of examples:
The Foods of Athenry
During the rebranding of The Foods of Athenry, we meticulously examined the competitive landscape to inform the brand’s positioning and visual identity, including its logo and product packaging.
YR
Launched in 2012, YR’s brand identity has been realigned to support changes in their business strategy over the years. At each stage, thorough brand research helped the company stay relevant with audiences.
