Brand Purist, your brand strategy partner
Brand Purist is a London-based branding agency working with startups and small businesses around the world. We craft comprehensive brand strategies that align with your business goals, ensuring your brand stands out and resonates with your target audience. Discover how we can help your organisation grow through strategic brand development.
What is brand strategy?
A brand strategy is a long-term plan that defines what your brand stands for, what it believes in, how it behaves, how it wants to be perceived, and positioned in the market. It influences everything about your brand, including its messaging, design, product development, customer interactions and more.
Key components of a brand strategy
Brand purpose:
Crystallise your brand’s core purpose that, similarly to your mission, unites and inspires your team. The purpose is the ultimate reason why your brand exists beyond making money.Brand values:
Establish core values that guide your brand’s decisions and behaviours to help resonate with your audience.Brand positioning:
Define how your brand differentiates itself from competitors and occupies a distinct place in people’s hearts and minds.Brand personality:
Form your brand’s personality values that shape its voice and character.Target audience:
Identify and understand your ideal customers to tailor your strategy effectively.
Why is a brand strategy essential?
A strong brand strategy is the foundation of your entire brand. It solidifies concepts about the brand and provides a clear direction for how your brand should grow and evolve over time. With a clear strategy, your brand will be more effective at navigating market changes, engaging audiences and achieving your business goals.
The brand strategy provides necessary guidance for creative work, including your verbal and visual identities. A strategy, however, is only as strong as its execution, so you should ensure that outputs are always inline with it.
A solid brand strategy can also support all your marketing efforts. It can help your messaging be more consistent, your branding cohesive, and your marketing activities aligned with your brand’s goals.
Our approach to brand strategy
At Brand Purist, our approach to brand strategy is tailored to each client’s unique needs. We begin by deeply understanding your business, market and audience. From there, we craft a strategy that aligns with your goals and differentiates your brand.
Our process is collaborative, ensuring that the strategy we create is not only effective but also authentically represents your brand. We engage stakeholders across every area of your organisation to ensure the strategy resonates with them too.
Brand strategy examples
All of the brands we’ve designed went through a considered brand strategy development phase. In each case, the strategy provided vital direction for crafting a cohesive brand identity.
Shape Beyond: disruptor consultancy
We partnered with business transformation expert Helen Ashton to create a mould-breaking, dynamic brand for her new company. Workshops played a pivotal role in transforming the founder’s vision into a distinct, well-defined brand strategy, encompassing its purpose, core values, personality, ambitions and positioning.
YR Store: personalised fashion label
YR Store transcends printed garments, offering an interactive fashion experience that uniquely engages consumers. As YR’s branding partner, we deeply integrated co-creation into the brand’s core DNA. The brand strategy has supported YR’s growth, attracting high-profile brand collaborations like A Bathing Ape, Obey, and Star Wars.
