Brand Purist, your brand values partner
Brand Purist is a London-based branding agency working with startups and small businesses globally. We help you define your core brand values, ensuring they resonate with your audience and guide your brand’s growth. Discover how we can help your organisation harness the power of authentic brand values.
What are brand values?
Brand values are guiding principles defining your organisation’s culture and behaviour. They can reflect what you believe in, the ideals you regard highly, or what you stand for as a brand. Brand values also serve as the foundation for decision-making, shaping everything from internal experiences to external communications. Strong brand values resonate with audiences, helping to foster trust, loyalty and emotional connection.
Key features of brand values
Crafting meaningful and impactful brand values involves several key considerations.
Relevancy:
Brand values should be relevant to what you do and meaningful to audiences.Authenticity:
Your team should be able to live by the brand values and embody them every day.Distinctiveness:
Your brand values should help you stand out and differentiate from competitors.Longevity:
Brand values should be sustainable and act as guiding stars long term.
Why do brand values matter?
Strong, authentic brand values give your business a clear sense of direction, both internally and externally. They help build emotional connections with your customers, drive brand loyalty and differentiate you from competitors. Internally, they create a unified culture, aligning your team and guiding their actions and decisions. For consumers, brand values signal trust and integrity, often influencing purchasing decisions in a crowded market.
Our approach to brand values
At Brand Purist, we work closely with your team to uncover and define the values that truly reflect your brand. We begin by conducting an in-depth analysis of your business, audience and industry to understand what matters most to you and your customers. From there, we help you articulate a set of core brand values that serve as a strategic foundation for both your internal culture and external messaging. Whether you’re a startup building your brand from scratch or an established business looking to refine your values, we provide the expertise and guidance that make your values impactful, authentic and future-proof.
Brand values examples
We’ve partnered with businesses across various industries to establish strong, value-driven brands. Here are a few examples:
Mind Detect: tech recruitment with a purpose
Mind Detect has in-depth industry knowledge and years’ of experience recruiting talent for technology providers. Brand strategy workshops and customer feedback helped us uncover Mind Detect’s brand values:
- Adaptive: Technology changes everything around us at a rapid pace. We are responsive and able to adapt to our client’s challenges.
- Perceptive: We use a combination of insight and intuition to provide a valuable, human-centric experience to everyone we interact with.
- Honest: We value relationships and firmly believe successful businesses are built on trust and mutual respect.
Key Business Consultants: entrepreneurial accounting
Talking to Key Business Consultant’s existing clients revealed positive perceptions and excellent customer experience. Gaining a deeper understanding of the business helped us crystallise the brand strategy. Key Business Consultants’s three foundational values have shaped the brand’s positioning:
- Entrepreneurial: A can-do, enthusiastic attitude, helping clients overcome business challenges.
- Straightforward: Accounting and business consultancy should be simplified, and built on openness and trust.
- Attentive: Always keeping clients’ interests in mind, proactively seeking new opportunities to support them.
