Brand Purist, your web design partner
Brand Purist is a London-based branding agency working with startups and small businesses globally. We design perfectly on-brand online experiences, including websites, digital interfaces, web apps and more. Discover how we can help your organisation grow through the power of branding and design.
Web design services
Web design is crucial for keeping businesses relevant and resonating with their target audiences. It’s also an indispensable service in our branding toolkit. We draw upon our extensive skills and experiences to create a complete digital experience in close collaboration with you.
Brand development and strategy
We can take your existing brand strategy and visual identity and consistently implement them across your new digital touchpoints, including websites and web apps. We can also assist if your brand needs refinement, a refresh or a complete overhaul.
Brand messaging and content
Great copywriting can amplify your online impact. We craft content strategies and brand messaging to ensure everything is clear, compelling, on-brand and search engine friendly.
Journey mapping
Journey mapping is one of the first steps in designing any user experience. We’ll devise a plan for how we expect customers to interact with your website or app, ensuring a seamless experience that meets your business goals.
Wireframing and prototyping
We create simple, greyscale mockups to visualise general page layouts, call-to-actions, and messages. To test the journey and various interactions, we may create a clickable prototype from the wireframe or an early iteration of the design.
Design and specifications
We craft key pages of your website or web app, ensuring they are optimised for various device types (e.g. desktop, tablet, and mobile). Colours, font sizes, layouts, and other details are determined with accessibility best practices in mind. For more complex digital applications, we may develop an entire design system, detailing all components and use-cases. We build content websites in-house and collaborate with our partners to tackle larger challenges. If needed, we can provide assets, detailed specifications, and support to your team during the implementation.
Website development
Webflow is our preferred in-house web development tool, allowing us to swiftly transition from design to deployment. It offers built-in scrolling animations and other visually impactful features, while being search engine optimised. We can also build your site on WordPress and, if needed, reach out to our partners to meet additional requirements.
Brand-driven approach
Digital touchpoints should fit into a cohesive visual and verbal narrative and serve your business’ overarching brand strategy. We go beyond branding and act as a web design agency to help you kickstart or relaunch your brand. We handle the digital implementation of existing brands with care, adhering to strict brand guidelines. Reach out to discuss your web design challenge.
Web design examples
Over the years, we’ve provided web design services to numerous organisations targeting businesses and consumers.
Mind Detect
After establishing the brand from the ground up, we collaborated with the founders to design and structure Mind Detect’s website. We provided copywriting and web development services, adhering to Search Engine Optimisation (SEO) best practices. We built the WordPress theme and implemented the company’s recruitment platform.
ICON Printing
Redesigning ICON’s ecommerce platform was a key component of an extensive rebranding effort, including the product catalogue, item customisation, order process, and numerous content pages. Each page layout adheres to a unified grid system. Prominent headlines in the brand’s signature green are paired with high-quality, large images to create a strong visual impact. We worked closely with ICON’s selected web developers to ensure the final product faithfully represented our designs.
