Branding
Inspire trust. Project credibility. Realise your vision. Kickstart your new business with smart branding.
Learn moreThe four stages of our branding process
The process is the backbone of creating new brands or refreshing existing ones. We apply it to every project and most of our services fall under one of these phases.
Brand research
Examining any existing branding, your industry and audience. Workshops uncover your brand’s unique purpose.
Brand strategy
Transforming insight into a coherent brand positioning, set of core values, name and key messages.
Brand design
Crafting your brand visual identity, including your logo, typography, colour palette and other brand expressions.
Brand implementation
Unveiling your brand to the world across relevant channels with brand management and guidelines in place.
Facets of brand development and consulting
Creating or refreshing a brand involves a range of activities and deliverables. We also offer these services to guide your brand’s journey beyond the initial project.
Brand identity
Developing a coherent and unique proposition and value system that informs everything you say and do.
Brand purpose
Understanding and expressing what drives your brand and how it plans to make people’s lives better.
Brand values
Defining a set of principles that bind together your brand’s personality and communication.
Brand positioning
Understanding your competition and defining how your brand can be different and offer something better.
Brand naming
Devising a protectable, memorable and meaningful name for your organisation, product or service.
Visual identity
Making your brand purpose and values come alive through strategic, minimalist and modern design.
Verbal and written identity
Producing verbal and written messages to clearly and effectively communicate your brand’s value proposition.
Brand guidelines
Documenting your brand identity to enable consistency and efficient brand management.
Brand consulting
Partnering with you and advising on every important aspect of your brand strategy and communications.
Brand development
Creating your complete brand identity from start to finish, underpinned by our strategic branding process.
Branding workshops
Facilitating activities that get your team engaged with your brand and aligned on its direction.
Brand architecture
Organising your portfolio of companies, products or services into an impactful system of brands.
Brand communications
Creating a system of strategic messages to communicate the value of your brand to your audience.
Brand management
Maintaining your brand after its launch by coordinating brand communications and upholding brand guidelines.
Brand audit
Dissecting an existing brand to uncover audience perceptions and opportunities for improvement.
Brand image
Influencing perceptions through a coherent brand identity and consistent experiences at every touchpoint.
Facets of brand design and visual identity
We bring the brand to life visually across all channels and touchpoints. The brand ends up stronger and more consistent when all design comes from one place.
Logo design
Crafting the most important symbol of your brand’s identity to inspire all of your visual communication.
Web design
Designing perfectly on-brand online experiences, including websites, digital interfaces, web apps and more.
Marketing design
Producing considered designs to help you spread your message and catch your audience’s attention.
Print design
Crafting branded stationery with great attention to detail to help your brand make an impactful introduction.
Branded animation
Conveying your brand’s message to your audience through compelling videos and infographics.
Photography and retouching
We use photography to express feelings and concepts related to your brand. Images add depth and authenticity to your visual language.
Signage and environmental graphics
Designing the graphic assets of your physical space to help you stand out and entice audiences in.
Motion graphic design
Bringing your visual identity to life through movement to grab your audience's attention.
User interface and app design
Applying your brand to software interfaces and designing digital experiences that delight users.
Packaging design
Turning your brand into a tactile experience that grabs attention and stands out on the shelf.