Brand Purist • Branding Agency London

Branding with purpose, clarity and impact.

Brand Purist is here to demystify high-concept branding and make it accessible to small, forward-thinking businesses.

It’s branding beyond shiny visuals — a strong, imaginative identity that expresses your values, makes you distinct and captures your audience’s attention.

“Decisive, professional and output focused. Couldn’t be prouder of our brand.”

Portrait of Nathan Kennedy, Co-Founder of Mind Detect
Helen Ashton
CEO of Shape Beyond

“The entire team delivers top-notch work while making the whole process seamless.”

Portrait of Sebastien Chalmeton, SVP of Marketing at CreateMe
Sebastien Chalmeton
SVP Marketing of CreateMe

“We’re so happy with the quality of the results. Highly, highly recommended!”

Portrait of Tzuki Stewart, Co-Founder of Playfilled
Tzuki Stewart
Co-Founder of Playfilled

Branding, rebranding, brand sprint and more.

Brand Purist is a small but mighty branding agency from London, founded in 2012. Our structured, rigorous branding process is the backbone for developing new brands and transforming existing ones. We craft all facets of your identity and help you keep your brand strong and ready for emerging challenges.

Brand Purist logo mark animationThe shapes of the logo are animated along blueprint-like guidelines.
Brand Purist team members standing in front of a wall covered with logo designs.

Founder, branding specialist, designer

“At four, I was already explaining the meaning behind my doodles in precise detail — a spark that ignited my passion for branding. I followed my dreams to London, a global creative hub, to learn and grow. A few years later, I founded Brand Purist to help small businesses build impactful brands through insightful strategy and thoughtful design.”

Photo of Bence.
Bence Bilekov
Founder of Brand Purist
Find me on LinkedIn ↗

Bence studied at London College of Communication and Ravensbourne University before gaining experience at leading branding, advertising and broadcast design agencies including Iris, Ogilvy, Someone and RedBee Media. Bence’s accolades include D&AD Best New Blood, PromaxBDA Gold Award, Adobe Design Achievement Awards and Membership of International Society of Typographic Designers.

“Bence took me through a very well-structured critique process, identifying key areas for refinement and delivering an excellent final concept that fit my brief perfectly — all within three weeks. I thoroughly recommend Bence and the Brand Purist team to any startup founders who recognise the value of good branding from the get-go.”

Portrait of Henry Burton, Founder of Sorel Point
Henry Burton
Founder of Sorel Point

“I have worked with Bence on branding of YR which spans multiple countries. As well as a joy to work with personally, Bence brings a network of talented individuals to the table when needed. Bence has an unfaltering eye for detail and perfection, and has helped YR punch above its weight time and time again. I have full faith he can do the same for any brand.”

Portrait of Tim Williams, CEO of YR
Tim Williams
CEO of YR

Good branding
  • inspires new ideas.
  • is relevant.
  • provides clarity.
  • is rational.
  • is genuine.

Our work is always influenced by ten vital branding principles.

  1. Good branding expresses human values
  2. Good branding provides clarity
  3. Good branding inspires new ideas
  4. Good branding is rational
  5. Good branding is genuine
  6. Good branding is enduring
  7. Good branding is overarching
  8. Good branding is relevant
  9. Good branding is adaptable
  10. Good branding differentiates