See the result of a complete brand transformation. The rebrand programme included the design of a new mark, a website, high-end stationery, animations and more.
The predecessor to YR, Lumacoustics, was launched in 2008 by Tim Williams and Tom Hogan — the innovators behind the first digital graffiti wall. In the midst of an expansion and in search of a new design partner, they first came to us in 2012.
Due to the success of YR Store and its appeal to many high profile brands, the founders decided to take a bold approach and bring their retail and events branches under one umbrella. The parent brand YR was born, along with YR Live. With a renewed focus on live design customisation and printing, the company also had a rigorously executed, coherent new visual identity.
Aligning the brand identity with the vision meant the YR team could now focus on what they do best.
A special holographic sticker was created as a seal of approval for garments printed by YR.
We put a great deal of care and attention into producing super high-end screen printed business cards.
We also designed vinyls for the YR office to inspire the team.
YR also serves as a bridge between YR Live and YR Store.